WHO IS…CECILIA CROSSLEY?
Describe yourself in three words
A bit silly! When I became a parent, watching charity adverts about the hardship children face all over the world made me determined to make a difference. The emotions of becoming a parent fuelled my belief that every baby should have a fair start in life, no matter where they’re born. I was out shopping for baby clothes when I thought to myself: if I could buy beautiful baby products and know the product helps children in need, why would I buy anywhere else? And so From Babies with Love was born. From Babies with Love speaks to the powerful emotions parents feel for the welfare of children universally. It also appeals to style-conscious parents who want beautiful products. From Babies with Love satisfies both desires in a unique, memorable way.
What’s a typical day for you?
I don’t really have one. I do the morning school run on most days, and then find myself working with lots of talented people that make From Babies with Love what it is. Sometimes I’m singing nursery rhymes to babies to get a smile on a photo- shoot, sometimes in a suit pitching to a client in the City. Generally it’s me and my laptop on the go, checking in with the office from where ever I am. I like that each day is different, that there’s always something new and that I’ve usually flung myself somewhere far outside of my comfort zone!
Who inspires you?
Dame Anita Roddick, for how she incorporated her values, her views on human rights and the environment in to the core of her business and pioneered how ethics can drive consumer behaviour.
What’s the best piece of advice you’ve been given?
“Watch your thoughts, they become your words. Watch your words, they become actions. Watch your actions, they become habits. Watch your habits, they become character. What your character, for it becomes your destiny.” A quote rather than advice I’ve directly been given, but I find it very powerful.
What would you take to a desert island?
Of course my family. And Netflix.
Where’s your favourite spot in London?
A very difficult question, I’m going to go for Islington. I guess because both my children were born there I have quite an attachment to the place. I still take the kids back, for example we love the Little Angel Puppet Theatre.
What’s your biggest luxury?
What’s next for From Babies With Love?
We have lots of exciting projects ahead, including expanding our collection in to more new product categories. All of which will help us to support even more children; we currently support over 2,000 across 35 countries, the need is so great that we move onwards and upwards from here.