WHO IS…ARI LAST?

 

How did you come up with the idea for Bubble?

There were two things which gave me the idea and motivation to launch bubble. Firstly, I had kids of my own and quick realised that childcare is such a massive struggle – a daily struggle – for so many parents. Secondly, when I looked at how we and other parents were trying to find our childcare, much more often then not our decisions were being driven by recommendation and word of mouth. Trust is obviously the most important thing when it comes to who we let look after our kids and more so then anything else we want to know who are friends are using and who they really rate. We figured that is information that an app could bring to a parent’s fingertips, and we set off to build it with bubble.

How does it work?

bubble gives parents total control to find the perfect sitter for them and their kids. The app makes it easy to select when you need someone and quickly see the sitter’s around you who want to help you out. Every sitter passes an ID and Background check before being allowed onto the app and our USP is that the app will show you how you know the sitter via mutual friends. For example, you can see the other parents at your kids’ school and the sitters they know and use. You can also read the sitter’s reviews from other local parents, and even use the app to chat with those parents for more information. When you come across someone you like, you can use the app to book them as well as pay them cashlessly at the end which our customers really love. The app has a review system which helps ensure that the sitters giving the best service are the ones that get the most work.

Which areas of London are covered by the app?

We’ve got full coverage across London now and on average it takes just 43 seconds for a parent to receive an application from a sitter after posting their job. Parents are using bubble to book sitters in as little notice as 30 minutes. The thing they love most about the app is that ultimately they are always in control of the sitter they pick. And we see how parents use the app in many different ways, doing what they need to do to get comfortable with a sitter.

What’s been the biggest lesson learned running Bubble?

Doing a startup with three young kids at home (I’ve got three under 5) is especially difficult but at the same time I love how despite having never worked harder, I’ve also never spent more time with my kids. There’s a lot being written at the moment about helping parents work flexibly, and the importance of enabling us to better juggle work and family life. My experience has shown me how spending time with your family and being incredibly dedicated to your work are not mutually exclusive.

What’s your proudest moment?

There’s no doubt that starting a business is a rollercoaster, the only certainty you have is that things will go wrong. So celebrating the wins and having what can at times be gruelling days punctured with moments of pride is so important. Every time we get some glowing feedback from a customer we’ve helped is a huge boost to me and the team. We’ve got amazing feedback on our trustpilot page and seeing new comments come in from parents thanking bubble for helping them is honestly a huge source of pride for us. Childcare is a really sensitive subject and it’s not an easy product to ‘sell’ – particularly when you’re doing things in a novel way as we are. So great customer feedback is something we hugely value – it’s what drives us on to keep doing more.

What’s your top tip for date night in London?

I’ll be honest I’m pretty useless with this kind of thing! My wife and I are big foodies so when we go out, 99% of the time, good food is on the agenda. There are so many great places in London now we’re spoilt for choice. Caravan in Kings Cross is a favourite right now.

Where’s your favourite place to go in London with the children?

We’re typical North Londoners so we always like to take the kids to the Heath or Highgate Wood whenever the weather allows. When it doesn’t, the Wonderlab in the Science Museum is a great bet, though I always leave it pretty shattered.

Last book you read?

Thinking Fast and Slow by Daniel Kahneman. It’s definitely not one to take in with the kids screaming around you but if you do ever get a quiet moment, it’s just brilliant.

Tell us one thing that people don’t know about you.

My first job was commentating on European Football for UEFA – for a football anorak it was a dream. How I quite ended up running a babysitting app still bemuses me sometimes.

What would you take to a desert island?

My wife, kids and a bubble babysitter.

Signature dish?

I love to cook and find it a huge stress reliever. Nowadays though most of my time in the kitchen is spent making Cheese Toasties so I’ll go with that.

Describe yourself in three words.

Pretty tired dad.

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