Boden win gold in ‘The People’s Champion Award’ for Chelsea in Bloom

The Kings Road shop front, designed by florist Willow Crossley, has been transformed into a beautiful coral reef for Chelsea in Bloom, a floral art show which sees participants transform the streets of Chelsea.  The theme this year is Under the Sea. Floral sea urchins, barnacles and corals are growing out of Boden’s shop windows spreading on to the pavement below.

To coincide with the Chelsea Flower Show there will also be a series of events taking place at Boden the same week.  There will be complimentary coffee, floral workshops, live singing and pianist, styling appointments and personalised plates to take away.

For further details on the competition and to vote, please see below:


Boden has also launched a competition for kids to design a slogan tee to support Mental Awareness Week in October. To find out more head here.