We all have our favourite Marks and Spencer’s food don’t we? Here at City Kids we are very partial to a Percy Pig or two. So we love that M&S have just launched the cutest little collection of their best loved items in the food hall.
‘Little Shop’ comprises 25 iconic M&S Food products, miniaturised into collectables for customers and their families to collect, play and swap over the summer holidays, building their very own M&S Little Shops.
Small but perfectly formed, the collectables (they are toys and definitely not edible) include a range of exclusive M&S Food icons, from mini Percy Pigs to plant-based favourite, Plant Kitchen Cauliflower Popcorn, alongside birthday party legend, the Colin the Caterpillar cake, and there are even family faves such as Chicken Tikka Masala, marking M&S’ introduction of the first ever chilled ready meal in the UK back in the ‘80s.
Collecting is simple. From 10th July, every customer in M&S Food stores spending £20 or more on food will be offered a Little Shop collectable pack containing one of the 25 iconic minis (and additional collectables for every subsequent £20 spent).
Hours of Fun
Ensuring kids both big and small get a surprise every time they receive a Little Shop collectors pack, collectables are given out in concealed paper packets and must be opened to reveal the mini M&S Food icon inside. Alongside the food collectable, the pack includes a fun collector’s card with facts about the product and a joke.
With playing and learning at the heart, Little Shop collectables encourage imaginative play as well as helping to teach kids a little bit more about where food comes from. Brightly coloured collectors cards provide fun food facts with further details at www.marksandspencer.com/little-shop where parents can find additional food and sustainability information as well as downloadable activities including quizzes and games- perfect for keeping the kids entertained this summer holiday.
Kids (and grow-ups of course – we want to play too!) can also swap till they have they full set and there are even swapping events in 70 M&S Cafés across the UK where customers can trade their duplicates. Can’t wait for swap shops? Use the #mylittleshop on social media to locate other collectors and create your own swapping communities.
To take their collection of collectables to the next level, customers can shop an exciting range of mini accessories available in stores. The range includes everything a Little Shopkeeper needs including a replica cardboard Little Shop front complete with till and shopkeeper sign (£10), mini metal shopping basket and mini trolley (£3 each), Little Shop apron (£3) and a must-have collectors’ album to keep collectables safe.
Such a fun idea for the summer holidays – we are sure these lovely little items will find their way in to every play kitchen and pretend shop all over the country.