We interview the founders of Bloom and Blossom about creating a dream business, working with family and building a brand
Julia: Committed, honest and a giggle.
Christina: Determined, loyal and fun.
What’s it like working with a relative?
Julia: It really is great, and we know we are lucky. At first our family thought it could be too close to home, but we really are each other’s biggest supporters. We give each other the sanity check we know is essential in business. We support each other emotionally and physically. We don’t take ourselves too seriously and, as we build Bloom and Blossom, we are enjoying seeing ourselves develop as business women and as parents, this ensures our brand is continues to grow authentically.
What’s the most challenging thing you’ve faced while being in business?
Christina: Business is challenging, that is the truth, but we have learnt to embrace that. Managing manufacturing, NPD, retailers and customers makes it the rollercoaster ride that it is but we are happy with that and know it will continue. We take time to look back and evaluate decisions, the right ones and the wrong ones, to ensure we learn along the way. We are brave, we take leaps, and we aren’t scared to try new things, and with that we also take on the challenges of business, but that is half the fun, it is a little bit bonkers, but we wouldn’t change a thing.
Who does what in the business?
Julia: We are lucky to have built an incredible team of talented, dedicated and passionate people. For many years it was just us two, so we have literally done every job within the running of our business from financial accounts to product development to social media and packing up orders. We are not afraid or too grand to turn our hand to any task, and this is the attitude we look for in all our employees.
Now we have a strong team means we can focus our time on fulfilling our sustainability promise, developing new products, discovering new innovations, understanding our customers’ needs and building an authentic business focused on helping families thrive.
How did the initial collaboration with Roald Dahl come about?
Christina: All our product development comes from a place of authenticity, flowing from the products we need and want as parents. We developed incredible pregnancy products when we were pregnant and incredible baby products when our children were babies. So, it was almost a given we would bring out products for older children as ours grew up. As parents we know the importance of routine in promoting quality sleep and reading plays an integral part in that. Reading should be part of every child’s day and particularly their switch off process at bedtime. Who better than to partner with the world’s number one author Roald Dahl. Two British brands in partnership promoting the importance of sleep.
How do you decide on fragrances for the different lines you have?
Christina: Our fragrances sit at the heart of our formulations and play a powerful role in the efficacy of our products. Fragrance is key in evoking mood and wellbeing – we start with how we want our customers to feel when they use our products then blend in the ingredients to achieve this.
What has it been like to support Beauty Banks?
Julia: Having seen Jo Jones and Sali Hughes set up Beauty Banks and having watched the incredible impact it has had to people living on the poverty line – it was a no brainer. Being clean is a human right and whatever we can do to help get toiletries in to the hands of families, we will do. Our ‘one for one’ initiative was kicked off alongside the launch of our hand washes, and this is just the beginning.
Last book you read?
Julia: Sara Cox’s Till the Cows Come Home: A Lancashire Childhood. I am from Lancashire, I adore Sara Cox’s writing, her humour and outlook on life.
Christina:I AM, I AM, I AMby Maggie O’Farrell. A brilliant biography of one of my all-time favourite authors and her many brushes with life and death.
What’s your top tip for date night in London?
A top tip for date nights in London is to try something new. We are so lucky to live and work on the doorstep of one of the best cities in the world and there is always something wonderful and new to explore. Some favourites include Palomar (amazing middle Eastern food) and Kyseri (Turkish) but also enjoying the London parks, grabbing a picnic, taking in the views and enjoying walks around the city, when the weather permits.
Where’s your favourite place to go in London with the children?
Julia: The Southbank. Walking along there with the children is incredible, taking in the views, the atmosphere and the entertainers.
Christina: Kew Gardens. It’s got everything. The new children’s playground is insane. Just make sure you book in advance!
Tell us one thing that people don’t know about you.
Christina: I bought my first house on a property TV show.
Julia: I have a Blue Peter badge.
What would you take to a desert island?
Julia: Suncream and Spotify.
Christina: Complete library of Sex And The City and a lifetime supply of mango sorbet.
Christina: Cooking is not my forte, but I do a mean Indian takeaway…
Julia: I love cooking, particularly cooking for friends and family. A favourite of mine is crab linguine – super simple, but so tasty. And then throw in some Ottolenghi inspired salads…I could go on and on, don’t get me started on puddings!
Your proudest moment?
Christina: my daughter recently won a coveted award at school for kindness. I really couldn’t ask for more. Very proud mother!
What’s next on the list of things to do?
Christina: is world domination too much? We have big, exciting plans ahead. Watch this space…!