Here at City Kids we are huge fans of Boden. We love their great clothes – especially for our kiddos – but we also love it when help raise awareness for causes we support and strongly believe in.
Today Boden have launched three charity slogan t-shirts in celebration of World Mental Health Day 2019 for women, men and little ones.
Back in May, some Mini Boden fans got in touch to suggest empowering T-shirt slogans that they felt tapped into what it means to be a child today. Inspired by their words and enthusiasm, Boden decided to team up charity partner, The Charlie Waller Memorial Trust, and launch a competition challenging Mini Boden customers to submit their very best empowering slogans for children to support Mental Health Awareness Week.
The winning design was been selected by The Charlie Waller Memorial Trust and Mini Boden, and the in-house print and design teams have produce a very special t-shirt that has launched globally alongside two womenswear and menswear t-shirts. All designs are complete with slogans highlighting the importance of talking, listening and being kind to each other, in celebration of World Mental Health Day, today 10th October.
From each sale, Boden will donate £5 to The Charlie Waller Memorial Trust, who are dedicated to equipping young people with the life-saving knowledge they need to look after their mental and emotional wellbeing. Additionally, the factory where each T-shirt has been made will make its own charitable donation.
The Charlie Waller Memorial Trust were extremely grateful for Boden’s support and said: “The Charlie Waller Memorial Trust greatly values the support given by Boden since 2018. The partnership has been hugely productive and enabled us to develop even further in the mental health field. We are indeed proud and grateful to have been in partnership with Boden.”
Well done Boden. We will be buying your lovely T-shirts and are sure many others will be doing the same.
Mens & Womens: I’m Listening Charity T-Shirt £30
Mini Boden Charity T-Shirt £14-£16