Kuling and Garbo&Friends come together to create a new kids collection
Think florals and Swedish function and you have a match made in heaven for April showers and summer sun. Swedish-founded brands, Kuling and Garbo&Friends have joined forces to present a kids’ collection of outerwear and swimwear for the SS21 season. Both brands are known to be experts in their niches; Kuling for creating durable, wearable, and above all functional clothes for kids to wear and tear in all kinds of weathers, and Garbo&Friends for presenting the most poetic and detailed floral patterns for their carefully produced range of products – whether it’s interior or clothes.
”We deeply admire the passion and dedication that the Garbo&Friends team put into everything they do – from the hand-drawn original patterns to the small but carefully thought after details in the end products.” says Erika Lindahl, brand responsible at Kuling. ”To be able to combine their artistic work with our experience and knowledge of functionality in kidswear has been very rewarding, and we’re thrilled about the result.”
”Working together with Kuling has been an inspiring learning process, I’d say for both teams.” says Susann Karlsson Nemirovsky, founder of Garbo&Friends. ”Using each other’s strengths and expertise, we’ve created a collection of highly wearable garments that we hope will stand the test of time both in terms of design and quality.”
The collection consists of 22 pieces split up in two drops, all created around two original patterns; Buttercup and Pear, drawn by Susann Karlsson Nemirovsky. Elements of the collection are made from recycled material, such as the lining fabric in all shell wear and polyester in all rainwear and swimwear. Key styles are the rainwear jacket and pants, baby shell coverall and teddy jacket.
The first drop is available now online on alexandalexa.com, babyshop.com, and melijoe.com, as well as Garbo&Friends. We can’t wait for the second drop!
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