Selfridges celebrates Christmas with pre-loved toys pop-up
This Christmas, Selfridges will become the first department store to offer a pre-loved toys pop-up in collaboration with London-based charity The TOY Project as part of its Project Earth RESELLFRIDGES resale platform.
Opening from 18th October until 23rd December, the pop-up will take residence in the Selfridges Toy Department on four, Selfridges London, and will feature a curation of pre-loved and unique toys, from collectable figures, to antique teddies, to classic family-favourite games.
As part of Selfridges’ Project Earth commitment to exploring circular retail models, The TOY Project pop-up will be the latest initiative to join its permanent resale platform RESELLFRIDGES. Customers will be able to shop pre-loved Christmas gifts for the family, as well as help the charity to provide toys to the children and families that need them most.
Customers will be invited to donate toys at the pop-up in the run up to Christmas, to prevent waste over the festive period. Donations can be made every weekend from 23rd October to 18th December. These toys will either be sold back through the Selfridges pop up or the TOY Project’s north London store or given a second life and donated to children through the charity. Profits raised from The TOY Project are used to fund workshops and projects such as toy and book libraries and community events.
The TOY Project is the latest RESELLFRIDGES offer for children; customers can already shop pre-loved designer fashion for newborns up to 14-year-olds through Selfridges partnership with Kidswear Collective.
Curated in partnership with Selfridges, the edit of toys includes recycled puzzles, games, toy figures and mixed bags of smaller pre-loved toys which can be used for children’s parties alongside a collection of vintage toys and collectables.
For further information about Selfridges Project Earth, please visit: selfridges.com