How To Shop Sustainably for Kids

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Kidswear Collective x Selfridges

Slow fashion, circularity, re-used and preloved. We highlight some of the toy and fashion brands changing the way we shop.

We all know that the planet needs our help, that we need to buy less, reuse and recycle and have a more circular approach to consumption. And once you have children, you quickly realise quite how quickly they grow and get through clothing, toys and gear, and how much is just simply thrown away. Luckily in 2022, there’s a wealth of knowledge and entrepreneurship being put to good use, and a wealth of preloved, reloved and subscription based businesses are catering for mindful shoppers. With Earth Day in mind, we’ve taken a look at some of the best platforms you can use to shop sustainably for kids.

Planet First

The newest kid on the block here to revolutionise our shopping habits is Le Petit Planet. Recently launched, this is the only truly circular shopping experience on one platform for children’s clothing, toys, home décor and furniture. Shop consciously for new items, knowing that Le Petit Planet’s edit contains brands that meet their sustainability criteria, and once outgrown or unused, sell on the carefully curated marketplace. Le Petit Planet will quality control all items to ensure that all reloved pieces are in good condition, taking away the stress for sellers and buyers.

Bundle of Joy

Bundlee is a rental service created to provide a sustainable option for eco-conscious parents. We all know that babies outgrow clothing fast and before you know it you have bits and pieces that have barely been worn. That’s where Bundlee comes in by delivering a curated selection of clothing perfect to wear right now. Once outgrown, send it back and choose from the next size or season’s options. All clothing is cleaned and sanitised and there are no hidden fees.

Give it a Whirl

Choose from over 1000 toys when you sign up to a monthly plan. The toys are sent to you and when you’re ready to return, you return them and your account is credited with equivalent tokens. You don’t have to send everything back together if a toy is still receiving love, and you can purchase any that can’t be parted with for less than retail value. From £9.99

Luxe for Less

With over 500 designer brands on the platform, Kidswear Collective is a great place to bag a luxury item and feel good about your choices. Whether it’s preloved or past season, you can purchase some pieces at up to 80% off the original price. With relationships with some of the most recognisable influencers, followers can now shop their favourite kids’ looks. Now with concessions in Selfridges, Fenwick Brent Cross (and Newcastle) and Bentalls in Kingston you can also browse preloved fashion in person.

Wardrobe of Wonder

My Little Green Wardrobe gives parents the opportunity to shop for children’s clothing which is already pre-vetted according to sustainability credentials. Ethical brands have been chosen so parents can shop safe in the knowledge that their claims check out. Values such as ethical labour and paying garment workers a living wage; or investing in super-soft organic cotton which is less harmful to the environment; or buying apparel made from recycled plastic recovered from the ocean have all been taken into account.

Loop Me In

Recent success on Dragon’s Den saw founder Charlotte Morley walk away with double the investment she was looking for plus two Dragon mentors. The service for swapping and sharing used garments includes an £18 monthly subscription fee that allows customers to hire a certain amount of items for an unlimited timeframe.

Dotty for Preloved

Sell your preloved clothing via the dotte resale collective where customers are rewarded for selling from dotte’s official brand partners. These include Tobias & The Bear, Turtledove London and Zig & Star. It’s free to list on dotte with a 15% commission on all items sold.

Toy Story

Every month, Toy Box Club delivers a curated box of age-appropriate toys, books and puzzles to a subscriber’s door. After a month the box is collected and exchanged with a fresh box of new and exciting toys. There is always a mix of wooden, musical, electronic, imaginative and educational toys and all boxes are gender neutral.

Tick Tock…

Launched in 2020, Kids O’Clock lists children’s clothing, accessories, toys, prams and gear for resale, catering for buyers and sellers. Customers can now do everything via a newly launched app which cuts down the time spent checking out or listing items. Londoners can also drop-off pre-loved childrenswear at Harvey Nichols and receive a £20 voucher to spend on anything on the childrenswear floor.

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