Pitti Bimbo – Behind The Scenes

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City Kids Editor in Chief, Victoria Evans, takes us to Florence and a peek at next year’s style trends for kids at Pitti Bimbo

Believe it or not, it’s not every day that you get an invitation to Florence to preview next year’s fashion trends for kids, so when the opportunity came up, of course I had to go. Taking one for the team so to speak. As we all know, Italy is synonymous for the best in design and the Pitti Imagine fairs showcase the best in adult fashion, children’s fashion and lifestyle and now food and home. Essentially, these fairs are for trade, for retailers to discover next season’s trends and to place orders. They’re super important for the brands to survive and they’re exciting places for editors to see what will be in the shops next year.

Back to Pitti Bimbo. Each fair has a theme, and this year’s was Pitti Island. The idea is that an island is a point of reference, a fixed spot, a physical and interior place but, above all, a point of encounter and debate. Within the fortified walls of Fortezza da Basso, are areas dedicated to different brands.
100% BAMBINO is a collection of must-have brands including luxury, sporty and urban styles, trends influenced by adult fashion and unmissable classics. There are mini-me styles and many ethical and sustainable initiatives here.

THE KIDS LAB is an edgier side, smaller brands and a fizz of imagination displayed in creative design. Young and pioneering brands find their space here and have the opportunity to talk to the world’s biggest buyers and to tell their stories. THE APARTMENT housed smaller stylish brands just next door.

This year’s show was smaller than in other years, the pandemic hitting labels of all sizes quite considerably. But as a first-timer, there’s no way I would have known. Pretty dresses, beachwear, toys, wonderful shoes, and English brands such as Raspberry Plum and Jellycat were highlights for me, as well as the press restaurant (!). Trends to watch from now until next year is a touch of romanticism in girlswear with a continuing trend for smocking, ruffles and pretty sleeves. For boys, street cool is still ever present.

Most striking and pleasing, every brand was looking to the future of sustainable fashion and lifestyle. Each had its eye on what could be done within their working confines to produce more ethically, to recycle and use sustainably sourced materials. It was also great to see vintage brands displaying throwbacks from my 70s and 80s childhood as well as a Pippi Longstocking display.

We can’t wait to see what Pitti Bimbo has in store next year!


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