MORI and Peter Rabbit Collaboration

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Peter Rabbit Ribbed Cardigan Peter Rabbit Long Sleeve Bodysuit Grey leggings__ 61

MORI X Peter Rabbit: the collaboration we’ve been waiting for!

MORI – the award-winning sustainable baby and toddler lifestyle brand – has launched a collaboration with the much-loved World of Peter Rabbit. The charming keepsake collection of day and sleepwear, which is full of delightful fun and adventure for newborns up to five year olds, is now available and is sure to be adored by fans of Peter Rabbit, young and old!

Inspired by Beatrix Potter’s love of nature, the sleepwear range features Peter Rabbit within an enchanting all over botanical print. Key elements from The Tale of Peter Rabbit story feature too, including the temptingly tasty vegetable patch goodies that got him into so much trouble, the sparrows who rescued a trapped Peter Rabbit, and Mr. McGregor’s watering can, which proved to be a perfect hiding spot for the mischievous rabbit!

Akin Onal, Founder of MORI, says: “We’re so excited to share our latest collection, Peter Rabbit by MORI, with our customers and the world. It has been a joy to design and to get back reading these classic stories.

“So many of us grew up listening to our parents read us the Beatrix Potter stories at bedtime and have such fond memories of those moments, that we are now sharing these wonderful tales with our own children. Those bedtime moments are really special and we saw an opportunity for MORI to bring Peter Rabbit to life with a unique print that is soft and sensitive like our fabrics, and playful like Peter Rabbit. Now little ones can experience the softness of MORI with their favourite bedtime story character.”

Made from MORI’s signature bamboo and organic cotton fabric, the sleepwear collection includes a zip-up sleepsuit (£34.50), pyjamas (£34.50) long sleeve bodysuit (£20.50) and a 1.5 TOG front opening sleeping bag (from £46.50).

The collection for daytime adventures is equally endearing, and includes a collared blue cardigan (£26) inspired by Peter Rabbit’s famous jacket! Made with a ribbed fabric for all day comfort, MORI’s Peter Rabbit print features on the cuffs, pocket and lining, and is completed with coconut shell buttons.

The daytime collection also comprises an adorable tan ribbed bonnet (£16) complete with floppy bunny ears and Peter Rabbit print lining, and an ecru organic cotton sweatshirt with Peter Rabbit motif (£28). An ideal keepsake gift, the collection includes a bodysuit and leggings set (£37) and Peter Rabbit cardigan, bodysuit and leggings set (£63).

The limited edition Peter Rabbit x MORI collection is available globally online at and Natural Baby Shower in the UK.

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