tonies® Launches Sleepy Friends

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Audio platform, tonies®, launches a range of cute new characters to help with the bedtime routine

Audio platform, tonies®, has launched Sleepy Friends, a range of characters to encourage soothing and calming bedtime routines. The collection includes Sleepy Bear, Sleepy Rabbit and Sleepy Sheep, the first licensed Tonies range.

Each friend £14.99 and offers parents a holistic solution to bedtimes routines, creating the perfect sleep-inducing environment of calm, peace and relaxation for children. In a recent Survey Monkey study*, bedtime was cited as the most popular occasion for using the Toniebox, with an impressive 87% of tonies® customers saying the Toniebox helped make bedtime routines easier.

Sleepy Sheep’s nature melodies are the stuff sweet dreams are made of, taking families to a calm and cosy place in no time. Sleepy Sheep is loaded with 11 tracks, totalling 140 minutes, and is the perfect sleep companion to help little ones drift off.

Sleepy Bear sets the mood for relaxation, with a ‘feel- good’ story about bedtime routines, and is narrated with a gentle and warm tone to help children feel sleepy. Balanced beautifully with calming music and songs, Sleepy Bear is the gateway to enchanted dreamtimes.

Sleepy Rabbit (available 20th May) plays warm, classical music, which has been proven to calm children and parents. With soothing harps, pianos and violins alternating as the lead instrument, the 90 minute, 14-track playlist includes classics from the world’s most-loved composers, including Bach, Mozart, Beethoven and Chopin.

The release of Sleepy Friends coincides with three new Tonies: a new Horrible Histories Tonie, a relaunched Travelling Songs Tonie from the Favourite Children’s Songs series and a West African Tales Tonie from a new Worldwide Tales category. 

The new Tonies and the Sleepy Friends collection is available from and from selected retailers.

* 2022 Survey Monkey. 205 respondents.

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