Award-winning Finnsøn is a luxury changing bag and accessories brand focussing on timeless style and respect for the environment.

My, how changing bags have, well changed! Gone are the days of twee flowery prints, blue for a boy, pink for a girl, and thank goodness! The latest luxury changing bag and accessories brand to catch our eye is Finnsøn. And not only is their collection fashionable and stylish, and may we say, not just for new parents, they tick all our sustainability boxes.

Founded in 2022 by friends and former fashion industry colleagues Amy James and Kate Mawdsley, they shared a passion for Scandinavian design and a belief in fewer, better things. After becoming mums at around the same time – and struggling to find a stylish, unisex changing bag that could fit with their personal style, whilst also respecting the environment – they pooled their design expertise to launch Finnsøn, which takes its name from their sons’ names, Finn and Larson.

With a focus on long-lasting, durable design, slow fashion and timeless style, Finnsøn’s collection of modern essentials for multi-tasking parents exclusively uses recycled materials in accordance with strict environmental and ethical standards.

Finnsøn are proud to be members of the 2020 Circular Fashion Pledge, with their bags and accessories crafted from recycled materials using RPET recycled polyester, giving landfill a new life. As part of this pledge, Finnsøn’s supply chain supports responsible and ethical production using recycled packaging and only producing what is required. A ‘return to reuse’ initiative ensures that their products go on to benefit those in need via their charity partner, Little Village.

The collection comprises five different changing bag styles in different colourways and features an array of considered touches for on-the-go convenience. From stroller clips to take your bag from cross-body to buggy organiser, wipeable pouches to stash essentials, an under arm changing bag designed to leave hands free, each item has been thoughtfully designed with parents in mind.

For more information on what’s inside each bag and to find out more about Finnsøn’s commitment to sustainability, head to their website:


