The new Nike Air Max 270 with collapsible heel
Nike’s latest innovation in children’s footwear is the new Nike Air Max 270 Go which draws from kids’ insights to create kids-specific product innovation. It’s the first Air Max model to feature an integrated collapsible tailgate entry system – removing barriers and allowing kids to get in and out of their shoes as quickly and easily as possible.
The design intent of the Nike Air Max 270 Go is simple – to create an Air Max model that gets kids in and out of their shoes fast and with ease which echoes the brand’s goal to create as few barriers as possible to inspire kids to move and play all day.
The Air Max 270 Go’s innovations include the collapsible tailgate that allows kids to simply step onto the heel to slip it on. It’s designed to stretch with the breathable, engineered vamp mesh on the upper while creating support that meets the midsole’s Air Max unit.
In development, Nike designers considered every age and stage of a kid’s development when creating the shoe. A lower stack height is important for children as they develop their stability, and the Air Max 270 Go’s stack height increases as a child gets bigger. The shoe’s lacing is also different depending on a child’s development – for older school children, the shoe comes with traditional laces; for preschool kids, the shoe comes with elastic laces, which factor in motor skill development for little fingers and hands.
Cal Dowers, VP/GM, Global Nike Kids said: “No consumer stretches our product to the limit and is more demanding than a kid, that’s why we’ve come up with solutions that are kids-specific — in innovation and style — that meet their needs and allow them to play all day long. The Air Max 270 Go is a great example of how we do that.”
The Nike Air Max 270 Go is available now for Nike Members across Europe, and globally across Nike retail throughout March 2023.