Etta Loves Sensory Bath Toys

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Etta Loves bath toy model shot £30

New natural rubber bath toys from Etta Loves help with vision and cognitive development.

With its innovative approach to baby essentials, Etta Loves is now launching their very first range of sensory bath toys made from 100% natural rubber.

Etta Loves is well known for using science to transform everyday baby necessities into stylish, sensory sensations that captivate babies, whilst also supporting their developing vision, and it’s this same ethos that they have applied to their brand-new sensory bath toys – designed to support babies’ visual and cognitive development through their patterns, scales, and colours. With a fun, underwater theme, each toy is hand painted on one side with raised features on the reverse, for a physical sensory experience as well as a visual one. The high contrast black, white and yellow colours will engage even the youngest of bathers.

The natural rubber means they are as good for chewing as they are for water play. They are also fully sealed so no nasties can get in.

Founder and CEO Jen Fuller says, “Our sensory bath toys are designed to make bath time fun. At Etta Loves we are committed to support babies’ visual development, as well as making day- to-day life that little bit easier for parents. We’re so excited to be able to offer parents a whole new way to engage with their babies’ and support their development.”

To shop the new bath toys head to

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