New Boyswear Brand J&Josh Launches with Timeless SS23 Collection
If you have a boy, you’ll be familiar with the lack of choice available, so the launch of boyswear brand J&Josh couldn’t come soon enough for us! The luxury children’s clothing brand introduces a stylish range of chic-casual clothing for boys aged two to eight. Inspired by the best elements of classic French and Italian design, the ‘made to play’ collection has been skilfully crafted by specialist European manufacturers and textile producers with exceptional sustainability and ethical credentials, from the finest natural and sustainable fabrics to stand the test of time, with a premium planet-friendly, hand-me-down quality.
Timeless yet modern, playful and polished, J&Josh embodies the importance of fabrics and cuts, with a splash of colour and trendy swimwear prints, that elevate boyswear staples. Made from premium wool, linen, and cotton, the mix-and- match core collection includes chic and modern classic wardrobe essentials, from linen cotton T- shirts and jersey cotton polo shirts (£45), linen and pique cotton shirts (£54 / £57), linen and cargo style shorts (£52), chino trousers (£55), to luxuriously soft and lightweight knitted Egyptian cotton long-sleeve polos (£62), crew neck jumpers (£62) and hoodies (£65).
J&Josh’s range of swimming shorts (£55) are made from high-quality and exceptionally soft microfibre cloth, that repels water and dries quickly. For the perfect mini-me holiday photo moment, there are even matching swimming shorts for dad too (£115)! What’s more, they can be paired beautifully with the SP50 rash vests (£46) made entirely from recycled materials.
Bridging the gap in the availability of quality, elegant clothing for children that is also more affordable and capable of standing the test of time, Swiss French designer and J&Josh Founder and Creative Director, Dayle Fattal, sought to bring beautiful and rugged creations to boys like her own two sons Jonathan and Joshua, AKA ‘J’ and ‘Josh’, the ultimate inspiration behind the brand. The company was born of Dayle’s personal experience of shopping for her children and the challenges that it entailed in finding beautiful clothes that would be durable enough to be enjoyed and passed between siblings and cousins.
J&Josh’s collections are available now at jandjosh.com, with pop-ups and trunk shows planned throughout 2023 and beyond.