We meet Charlie Rosier and discover a love of axe throwing, psychology and an overwhelming desire to de-stress parenting.
I first met Charlie a few years ago when she launched a fantastic concept – a workplace hub and nursery in one – to help parents juggle childcare and work. A small matter of coronavirus hit the business hard, but Charlie is not one to rest on her laurels. During those lockdowns, she realised there was a need for parents to have a non-judgemental space where they could learn how to make the early years fun for both themselves and their children.
By Victoria Evans
What is Babbu?
Babbu is an online learning platform for your 0-5 year old, backed by science but designed by parents. Our mission: peace of mind for parents, and a better start for kids. We aim to make Early Years’ education easy, accessible and fun!
How did you come up with the idea?
The idea for Babbu came during the first lockdown when I was inundated with requests from parents asking ‘what do we do all day?!’ – it made me realise that so many of us just resort to the same things each day – be it crafting, visiting the playground, playdough etc. When we started doing research, we realised parent’s spend up to 37 hours a week worrying about their kids. Anything from logistics, childcare, mental health, education, nutrition and more. This is putting unnecessary pressure on us, and taking all the fun out of parenting. That’s why we created Babbu – designed to promote healthy development in you little one, and give parents access to the best advice. You don’t have to do it alone, our zero-judgement community is here to help raise your child!
Where do you see Babbu in 5 years’ time?
I would love to see Babbu as the go-to parenting app for every new parent. None of us are born teachers, nutritionists, therapists… we all make it up as we go along. Babbu does all the thinking for you, so you don’t have to worry. It’s designed to be your wing-parent, your guide to the first five years of parenthood.
Another woman in business who you admire and why.
OMG so many! Melanie Perkins (founder of Canva) is incredibly inspirational as a successful female founder. Jacinda Arden for being such a role model as a mother in position of great power and yet showing so much empathy, decisiveness and focus in adversity. However, my biggest respect goes to all the working mums out there who juggle so much. The CEOs, the managers, the freelancers, the doctors and nurses, the caregivers, the teachers, the charity workers. I think there are so many issues in the workplace, from daily judgement, gender pay gaps, pregnancy discrimination, and general lack of support and understanding… plus carrying the ‘mental load’ of motherhood. So kudos so all those that still get up every day and give it their best.
Three words to describe yourself.
Optimistic, opportunistic and nurturing.
Tell us one thing that people don’t know about you.
After being rejected from The Apprentice (season 3) I wrote Sir Alan Sugar a personal letter to let him know his talent and production team had gravely let him down.
Where would your favourite date night be?
Chance would be a fine thing! Ha! Perfect date night for me is to do something out-of-the-ordinary. My best date night in recent years was Axe-Throwing. I’m super-competitive, so it was a great chance to show-off and get any work frustrations out at the same time!
Where’s the best place to take kids in London?
This weekend I went to RollerNation with my daughter. It was great fun! We were both totally hopeless, like little giraffes unable to walk, but loads of giggles and chance to do something different!
If you had 24 hours on your own, what would you do?
Depends where I am! If I could have 24 hours alone anywhere in the world, it would be somewhere hot. It would involve reading a book in the sun, eating good food, dancing to good music and probably a cocktail or two!!
Last book you read?
The Inflamed Mind (by Edward Bullmore). I’ve become super interested in mental health and was recommended this book by a GP. It talks about how the body reacts to trauma/stress in childhood and how this chronic inflammation can be attributed so many health issues in later life including depression and anxiety.
I absolutely love cooking. Sadly I do very little of it in the week, especially since it’s just me and my daughter. However, my go-to favourites are always Asian. Plus I’m a big fan of one-pot cooking.
What would you take to a desert island?
What’s your proudest moment?
So many! I’m trying really hard to acknowledge my achievements and practice daily gratitude! I think building Babbu has to be up there. I really love helping families and young children. However I think raising an incredible, strong and confident daughter – especially doing it on my own as a single mum, is my proudest achievement to-date.
What’s next for Charlie Rosier?
I honestly feel so grateful for the support we are receiving with Babbu, and I hope it continues. I have big aspirations for the business, and hope that my work in some small way contributes to a better society and an easier life for parents.
Follow Charlie and the team @babbu_hq