Blue Almonds Opens Flagship New Boutique

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Blue Almonds, the baby and nursery boutique in Chelsea, has opened a new flagship boutique store right next door to its previous site.

The stunning new iteration of Blue Almonds spans three floors, offering its discerning customers even more choice when it comes to highly curated baby and toddler furniture, toys, clothing, gifts and more Blue Almonds’ founder Izabela Minkiewicz, partnered with leading interior designers Studio Nenmar who
have also designed stores for the likes of Emilia Wickstead, to create a luxury shopping haven for parents-to-be, parents and gift givers. The shop has been thoughtfully designed to ensure the products stand out, which includes light wood fixtures and fittings, glass staircases and a bespoke ‘blue almonds’ counter at the end of the shop as a stunning focal point.

Izabela’s vision for Blue Almonds is to help mothers to-be and new mothers successfully navigate the
plethora of information available when it comes to preparing for and looking after a new baby. “Our goal at Blue Almonds is to support women during one of the most exciting – and challenging – times in their
lives, early motherhood,” explains Izabela. “At Blue Almonds, we offer a way to easily shop for the
best nursery furniture, baby items and gifts and we source products that are designed to help mothers, babies and toddlers thrive. Our calm, bright and inspirational boutique is full of high quality, curated baby and nursery products and our highly trained team are on hand to help our customers with anything
related to their journey as parents and beyond.”

The 2,000 sq ft shop is spread across three floors with defined themes on each floor. The lower ground
floor comprises a dedicated baby changing room, on-site personalisation and a luxurious client consultation room with a zen feel designed to ensure that parents-to-be feel relaxed yet inspired. The Blue Almonds team of experts provide one-to-one appointments covering everything from nursery furniture customisation to interior design consultation.

The ground floor is filled with unique baby gifting ideas from a range of artisan designers and brands,
some of whom are exclusive to Blue Almonds. It also comprises a newly added wellness area which
includes motivational reading from the likes of Roxie Nafousi and wellbeing products from Baba West. The ground floor also includes a kids play area to keep little ones entertained leaving parents free to browse and a pop-up space which is regularly rotated to showcase all things new and exciting in-store. Currently the pop-up space is exclusively showing maternity and nursing clothing brand Bump & Milk whose stylish dresses are perfect for warm summer days.

The first floor leads up to a spacious roof terrace which plays host to a delightful events space during
the summer months and the rest of the floor includes a library of children’s books, baby essentials from
brands including aden + anais and perhaps the most exciting addition to the new Blue Almonds shop is
a dedicated area for nursery and children’s inspirational room set-ups which includes everything from
cots, beds, desks and wallpaper as well as accessories including lamps, chairs and stools.

To coincide with the opening of the new boutique, Blue Almonds is launching its first loyalty programme
called ‘Blue Almonds VIP’ this month. It promises to thank customers for their support by offering
‘Almonds’ (points) for various activities such as signing up to newsletters or sharing links with friends,
and in return they receive reward vouchers to spend in-store and online. As customers progress
through the tiers, they will earn more ‘Almonds’ and other exciting benefits as they shop.
Blue Almonds can be found at 166 Walton Street SW3 2JL.


bluealmonds.co.uk

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