12 Black-Owned Kids’ Brands We Love

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It’s Black History Month and to celebrate, we’re turning the spotlight on just a few of the truly fabulous Black-owned businesses in the parenting space.

From babies and toddlers to kids, these Black-owned brands have carved out their niches with products and services that combine creativity and innovation with culture, care and inclusivity at the very heart of what they do.


Little Black Outfit

LBO, a UK-based brand established in 2020, was born out of the founder’s personal struggle to find contemporary, Black clothing for her daughter. Today, the brand specialises in providing fashionable, easy-to-wear Black clothing and accessories for babies in sizes 0-24 months.

Their commitment to sustainable and ethical sourcing and manufacturing results in on-trend items that aim to remove the stigma around Black clothing for babies. They’re on a mission to promote equality and diversity through fashion in the next generation.



Philly & Friends

Award-winning children’s brand Philly & Friends is busy infusing diversity into playrooms and empowering underprivileged children through literacy. They offer beautifully crafted children’s books, dolls, puzzles and more while aiming to promote self-love through representation. For each product sold, they sponsor a book for an underprivileged child.

Their journey began in 2019, inspired by their founder’s daughter – whose nickname is Philly – and a desire to provide all Black children with strong, confident, and relatable characters in the world of literature and play.



Sheni & Teni

Sheni & Teni is a London-based business established by Fola Williams, a Nigerian residing in the heart of the city. Born from a desire to offer representation for her own children, over time, the brand’s product range has evolved into books, toys and games with the goal of helping kids connect with their cultural heritage while educating all kids about diverse cultures and countries.



Bibinee Dolls

Bibinee Dolls is an early years toy brand working to bridge the huge gap in the market when it comes to soft plush diversity dolls. Their mission is to empower children through representation and inclusivity, celebrating diversity and nurturing a love for learning, growth and play. The brand’s name and clothing designs draw from Ghanaian heritage, fostering cultural pride and a sense of belonging.




Lela is a Black-owned children’s brand known for its high-quality, stylish and sustainable clothing for kids. The brand is known for its commitment to diversity and inclusivity, with clothing that promotes representation, reflecting a rich tapestry of cultures and backgrounds. Lela’s fashion-forward designs feature vibrant and culturally inspired prints to help children celebrate their heritage and uniqueness.



Woke Babies

Woke Babies is a resource platform for parents who are committed to raising socially conscious, inclusive, and compassionate children. Through their engaging books, Woke Babies offers a unique opportunity to introduce young minds to important topics like diversity, equality, and activism. The brand’s mission provides parents with the tools they need to inspire empathy and awareness in their children from an early age.



The Kind

The Kind label arose out of a new mother’s own personal journey combined with her entrepreneurial spirit. Prisca’s business offers a delightful range of handmade Moses baskets steeped in Ghanaian heritage. These beautiful baskets are created and produced in collaboration with Ghanaian artisans, combining traditional craftsmanship and knowledge of long-lasting, natural materials in a contemporary design.



Kamso Kids

Kamso is an ethical Black-owned children’s brand drawing inspiration from African heritage for kids aged 0-8 years old. Their designs fuse traditional African elements and local craftsmanship with neutral colours and prints for both boys and girls. With sustainability in mind and an emphasis on quality and durability, their ethos is built upon the African culture of embracing nature, utilising local craft skills and prioritising community wellbeing.



Kin and Cloth

Kin and Cloth was founded by Jasmine King, on a mission to create ethically made products using carefully sourced fabrics for comfortable, easy-to-wear shapes that will last generations.

Setting the bar high for slow fashion, every design is hand-crafted in the UK, offering a blend of quality pieces that inspire children to care about the clothes they wear and the people who made them.

Kin and Cloth run workshops for children to get hands-on, enabling them to understand the process of product making while teaching them there is no limit to creativity.



My Little Coco

My Little Coco, the brainchild of English singer and TV presenter Rochelle Humes, offers a diverse array of natural and top-quality products designed for both mothers and their little ones. My Little Coco’s extensive range includes multi-purpose products featuring nourishing organic ingredients suitable for all skin and hair types. My Little Coco offers a wide range of trusted products under its umbrella, including weaning essentials and multivitamins.



Thimble & Doll

Thimble & Doll is a sewing business that creates dolls representing diversity and inclusivity. Founded by Lisha, a self-taught sewer, the brand emerged when she crafted her first dolls for her nieces, who yearned for dolls that looked like them.

Realising the lack of representation in the market, Lisha ventured into doll-making with a mission to bridge this gap. Thimble & Doll officially opened its doors as a pop-up shop in Camden Lock, quickly gaining popularity for its unique and inclusive dolls. The collection now includes a wide range of skin tones, offering even more choices for young and young-at-heart customers.



La Basketry

La Basketry is a Black-owned business founded by Tabara N’Diaye, offering a beautiful range of sustainable handwoven baskets and homeware, combining West African craftsmanship with contemporary design. Based in London, this brand draws inspiration from traditional Senegalese weaving techniques, preserving the art of basket weaving and empowering women in rural Senegal through meaningful employment.


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