Helping you make better choices for a greener lifestyle, we announce The Green Awards Lifestyle Winners.
Best Art & Craft
GOLD: Cotton Twist
For nearly a decade, Cotton Twist has been inspiring children to explore their creativity with high-quality, eco-friendly craft kits. What began as a small passion project has grown into a globally recognized brand, with products now stocked by leading retailers such as the National Trust, English Heritage, RSPB, and RHS.
Committed to making crafting fun, accessible, and sustainable, Cotton Twist uses recycled, FSC-certified, and biodegradable materials for every kit, from the packaging to the components. Hand-assembled in London, their process ensures minimal waste and partners with suppliers who share their environmental values.
Award-winning and featured in the national press, Cotton Twist has earned accolades for its dedication to quality and sustainability. Looking ahead, the brand is focused on inspiring the next generation of crafters while deepening its commitment to protecting the planet, proving that creativity and sustainability go hand in hand.
Our judges said:
“A lovely brand that would be perfect for party bags and gifting (and a welcome alternative to plastic toys!). Would love to hear more specific plans for the future.” Bianca London, GLAMOUR Website Director and Media Consultant
“I really like the whole look and feel of this and would love to let my girls get stuck in!” Neev Spencer, DJ and Broadcaster
“LOVE this brand. Cotton Twist is doing a great job blending creativity and sustainability, with eco-friendly materials and a commitment to reducing plastic waste.” Ellie Thompson, MyBaba
“I bought my kids the friendship bracelets for a long flight activity in summer and we loved them so much we purchased more kits to add to party bags! Highly recommend.” Charlotte Kewley, The Little Stylist
“Love the idea of these party bags! What a great business.” Erica Loi, Brand and Communications Consultant
“Cotton Twist has revolutionised party bags and has created truly sustainable crafting kits.” Victoria Evans, City Kids Editor
SILVER: Sniff & Snails
Frustrated with wasteful subscription boxes and pricey plastic coding toys, Sniff and Snails launched their reusable Craft + Code Starter Kit in 2022, redefining how children learn to code. This innovative kit empowers kids to create gadgets and games—from disco domes to carnival challenges—using the kit’s components alongside materials found at home or in the recycling box.
With no subscription needed, Sniff and Snails release new projects monthly, promoting creativity, sustainability, and fun. Their commitment to the planet is evident in their recyclable, compostable, and FSC-certified packaging. Designed, manufactured, and packed in the UK, the kits are an eco-conscious way to inspire a love for coding.
Beyond crafting, Sniff and Snails give back by running free creative coding workshops in schools and for charities. Named Education Start-Up of the Year in 2023 and a highlight at the Cheltenham Science Festival, this mission-led brand is championing diversity in technology while empowering a greener future for all.
Our judges said:
“What a fantastic and unique brand! It’s fantastic to see a non-subscription model like this and I love their free coding workshop idea.” Bianca London, GLAMOUR Website Director and Media Consultant
“My girls would love to get a box like this regularly what a fun and creative way to help them learn. They are neat and also seem easy to use.” Neev Spencer, DJ and Broadcaster
“A really cool idea!” Charlotte Kewley, The Little Stylist
“Great idea to get kids into coding with a product that lasts them through to adulthood. great ‘giving back’ initiatives too.” Erica Loi, Brand and Communications Consultant
“These boxes have been designed to delight.” Victoria Evans, City Kids Editor
BRONZE: Bold Folds
The Bold Folds play tunnel is a unique, interactive toy that combines creativity, sustainability, and STEAM learning. Made from recyclable cardboard and inspired by origami design, the tunnel offers children an exciting structure to explore while encouraging artistic expression through painting and drawing.
By customising their play tunnel, kids unleash their creativity while gaining hands-on experience with upcycling and environmental awareness. The geometric folding design sparks analytical thinking, making playtime both fun and educational.
Bold Folds seamlessly blends art, sustainability, and innovation to create a holistic play experience. Perfect for nurturing creativity and teaching eco-friendly values, this origami-inspired toy highlights the importance of learning through play. It’s a captivating way to inspire young minds and foster a love for both design and the planet.
Our judges said:
“What a fun and creative way to play! I love the concept and the overall look!” Neev Spencer, DJ and Broadcaster
“Such a fun, stylish sculptural addition to a garden or playspace. For elevated outdoor play.” Charlotte Kewley, The Little Stylist
“Absolutely love these toys and think theyre one of a kind in the market. SO good!” Erica Loi, Brand and Communications Consultant
“I love these, the designs are out of this world!” Victoria Evans, City Kids Editor
HIGHLY COMMENDED: It’s Our Planet Too
It’s Our Planet Too believes in empowering children to protect the planet. By combining play with purpose, the social enterprise inspires kids to become eco heroes, demonstrating how small actions can lead to meaningful environmental change. Through engaging activities, the brand helps children connect with the environment and understand their role in safeguarding it.
The Tool Kits for Eco Heroes are the UK’s first eco subscription boxes for children, featuring 100% sustainable, plastic-free contents. Each themed kit includes creative arts, science experiments, and recipes that encourage kids to raid the recycling box and explore nature. Inspirational stories of environmental heroes and fascinating facts further foster curiosity and awareness.
As a social enterprise, It’s Our Planet Too distributes kits to children lacking access to eco education. Recognised with the BizBubble Heart of Gold award and NatWest Wise 100 Ones to Watch, the brand is creating a generation of planet-conscious kids ready to make a difference.
Our judges said:
“So inspiring. A fun, creative way to teach children about environmental issues.” Charlotte Kewley, The Little Stylist
“Educational and fun, It’s Our Planet Too have created a fantastic, sustainable brand.” Victoria Evans, City Kids Editor
“What a fabulous way to educate children to become Eco Heroes!” Erica Loi, Brand and Communications Consultant
Best Party Bag
GOLD: Katie Bakes
Katie Bakes brings together high-quality baking kits and a heartfelt commitment to sustainability. Known for their bestselling baking mix party bags, the brand creates eco-conscious yet elegant products that deliver delicious results while providing a fun and thoughtful activity. Each kit is beautifully packaged in recycled cardboard boxes with hand-tied ribbons and features biodegradable bags for the mixes, ensuring minimal environmental impact.
As a small, independent business, Katie Bakes works tirelessly to reduce its environmental footprint. Their practices include donating short shelf-life stock to local charities such as Trash Café and Food Cycle to combat food waste and collaborating with the social enterprise Party Kit Network to reduce event waste. They use FSC-approved, biodegradable, and recyclable materials in their packaging and are continually exploring new ways to improve their sustainability efforts through programs like Small Business Britain’s CPD Accredited Programme in Sustainability.
Katie Bakes’ eco-friendly ethos, combined with thoughtfully crafted products and award-winning customer service, makes it easy to give beautiful, delicious gifts while caring for the planet.
Our judges said:
“As a mother who struggles with the amount of plastic her kids bring back from parties, this brand gets my seal of approval and I will absolutely be using it for future parties. Would love to see some seasonal spins.” Bianca London, GLAMOUR Website Director and Media Consultant
“Love the concept and its time to change the party bag norm. I need these in my life!” Neev Spencer, DJ and Broadcaster
“Making a note of these for the next round of parties…” Charlotte Kewley, The Little Stylist
“Lovely idea and really nice packaging and ingredients.” Erica Loi, Brand and Communications Consultant
Best Nappy
GOLD: Pura
Pura is transforming baby care with nappies designed to protect both delicate skin and the environment. Proven to be gentle on sensitive and eczema-prone skin, Pura’s dermatologically tested, Allergy UK-certified nappies are made without harsh chemicals like chlorine, fragrance, or parabens. Enhanced with organic cotton, these ultra-soft, plant-based nappies keep babies comfortable and dry for up to 12 hours, featuring FlashDry technology to reduce rash and irritation.
Sustainability is at the heart of Pura. Manufactured in a carbon-neutral facility, the nappies replace non-sustainable materials with lower-impact alternatives wherever possible. Pura is also one of the few UK nappy brands to switch from plastic film to responsibly-sourced paper packaging—80% of which is recycled in the UK, compared to just 8% for flexible plastic film.
Their commitment doesn’t stop there. Partnering with NappiCycle, Pura recycles used nappies in Wales, repurposing fibres for innovative uses like road paving. They’re also funding a 12-month nappy recycling trial in Bristol, aiming to expand access to eco-friendly solutions.
Pura’s mission is simple: to provide parents with nappies they can trust, while leading the way in sustainable innovation. It’s baby care with a conscience.
Our judges said:
“Pura has wowed since I first discovered it and it feels like a truly game-changing eco product in the kids market. Its proves its eco-friendly credentials with its recycling partnerships – and brilliant results.” Bianca London, GLAMOUR Website Director and Media Consultant
“The industry has needed a nappy line like this for a long time. I love the simplicity but the reliability.” Neev Spencer, DJ and Broadcaster
“Such positive initiatives – moving away from plastic packaging, nappy recycling… well done Pura!” Charlotte Kewley, The Little Stylist
“Super eco nappies! wish they were aroud when my kids were born!” Erica Loi, Brand and Communications Consultant
“About time! A conscious nappy brand making a difference.” Victoria Evans, City Kids Editor
SILVER: Peachies
Peachies is redefining the humble nappy, offering unparalleled softness, fit, and performance for both parents and babies. With 3x higher absorbency and 70% more liquid capacity, Peachies keep little ones dry longer, helping parents enjoy an extra two hours of sleep per night.
Not just about comfort, Peachies is committed to sustainability, saving up to 93 tonnes of CO2 equivalent emissions per 1,000 babies annually. As proud supporters of Save the Children, they blend eco-conscious innovation with a heartfelt mission.
Peachies is the first UK nappy brand to earn 5-star ratings across all categories from Mother&Baby, with 90% of parents reporting fewer nappy changes. Their premium subscription service, complemented by a luxurious Nappy Concierge experience, makes parenting easier during life’s most challenging and rewarding moments.
In just one year, this female-founded London-based startup has been named one of the UK’s Top 100 Startups and shortlisted for the British Entrepreneur Awards. Peachies isn’t just a nappy; it’s an upgrade for parents, babies, and the planet.
Our judges said:
“Peachies has incredible customer feedback which proves its claims. It’s great to see a London-based, female-founded brand doing so well.” Bianca London, GLAMOUR Website Director and Media Consultant
“I love everything about this brand so far…” Charlotte Kewley, The Little Stylist
“Nice packaging and good they last longer on the child meaning less waste for the environment.” Erica Loi, Brand and Communications Consultant
“Peachies is going from strength to strength in nappy sustainability.” Victoria Evans, City Kids Editor
Best Skincare
GOLD: Little Butterfly
Little Butterfly London is redefining skincare for children with its award-winning, certified-organic collections for mothers and babies. Their newest range, designed for children aged 3+, includes All Day Fun Protection Face Cream, Glow and Grow Body Lotion, Hair to Dream Conditioning Shampoo, and Free to Foam Bath Bubbles—each thoughtfully crafted to care for sensitive, developing skin.
Made in England with responsibly sourced, organic ingredients, the range is Ecocert COSMOS-certified, vegan-friendly, and packaged in sustainable PCR materials, ensuring eco-conscious production that protects the planet for future generations.
This innovative skincare line is the first of its kind clinically proven to nurture the delicate microbiome of children’s skin—a vital barrier that defends against irritants, allergens, and pollutants. Enriched with ECOSKIN® (a plant-based pre- and probiotic) and omega-rich oils, the formulations strengthen, soothe, and protect young skin, encouraging resilience for the long term.
With a 100% natural fruity scent, the Face Cream features bioactives like Purisoft® from moringa and Lipo® Bisabolo from the candeia tree, offering protection against environmental pollutants while calming inflammation.
Little Butterfly London’s luxurious, thoughtful approach ensures every product supports healthy, radiant skin—blending science, sustainability, and a touch of indulgence.
Our judges said:
“A brand I use on my own children because it feels super luxurious but ticks all the eco-friendly and natural boxes I look for when buying for my kids. Perfect for gifting due to its aesthetically-pleasing nature.” Bianca London, GLAMOUR Website Director and Media Consultant
“From the packaging to the products they just feel special. Unique and a treat to receive or gift.” Neev Spencer, DJ and Broadcaster
“These products are a dream. I keep sachets of them in my styling kit in case they’re needed on baby and childrens’ shoots. I’ve also become obsessed with the Yuka app and was pleased to see that they score 100% – no nasties at all!” Charlotte Kewley, The Little Stylist
“Gorgeous products for kids and the smell is divie. possibly a bit pricey but really lovely product.” Erica Loi, Brand and Communications Consultant
“Luxury sustainability wrapped up in skincare kind to baby and you.” Victoria Evans, City Kids Editor
SILVER: Spots & Stripes
Spots & Stripes is redefining skincare for tweens and teens with a range of products tailored to meet the unique needs of growing skin and hair. Made in the English countryside, their ethically-sourced, high-performance formulas are 100% natural and free from nasties like parabens, SLS, and phthalates, which can disrupt developing hormones.
Designed for hybrid tween/teen skin—part child, part hormonal—their cleansers target spots, shampoos tackle greasy roots without stripping, and sulphate-free washes and aluminium-free deodorants are perfect for sweaty days. Packed with potent, 100% natural actives (not just “naturally derived”), these products deliver gentle yet effective care, giving this age group the confidence that comes with good skin.
Spots & Stripes is as kind to the planet as it is to young skin. Ingredients are sustainably and biodynamically sourced, manufacturing is powered by biofuel, and their packaging is recyclable, biopolymer, and moving toward PCR. Even their mailer boxes are made from recycled materials.
By promoting healthy skincare routines, Spots & Stripes empowers tweens and teens with the tools they need for long-term skin confidence and wellbeing. With glowing reviews to back their claims, it’s clear these products truly make a difference in how young people feel about themselves—and their future.
Our judges said:
“I love this brand and have heard brilliant things from teens who use it. The use of 100% natural actives is no mean feat when it comes to creating skincare so it’s seriously impressive. Would like to see a little more diversity in the campaign imagery.” Bianca London, GLAMOUR Website Director and Media Consultant
“A perfect way to introduce healthy habits for your teen and encorage them to feel more cinfident in their skin and image.” Neev Spencer, DJ and Broadcaster
“It’s great to see skincare brands specifically for tweens & teens, much needed.” Charlotte Kewley, The Little Stylist
“Gorgeously packaged and really lovely organic products for the tween market.” Erica Loi, Brand and Communications Consultant
“A beautiful sustainable brand for teens and tweens.” Victoria Evans, City Kids Editor
Best Toy
GOLD: Wooden Story
Nestled in the beautiful Beskids, Wooden Story creates timeless toys that bring children closer to nature. Made from FSC-certified wood and finished with natural dyes and vegetable oils, these toys are as safe as they are beautiful, with smooth textures and vibrant, natural colors that captivate the senses.
Each toy is designed to inspire creativity and teach children to live in harmony with nature. The “Peace & Love” wooden blocks, for example, encourage imaginative play while promoting values like love, friendship, and mindfulness.
Committed to sustainability, Wooden Story uses eco-friendly packaging, including reusable canvas bags and recyclable cardboard boxes. Every product reflects their dedication to protecting forests, water, and air, ensuring a better world for future generations.
Built to last, these heirloom-quality toys are made to be passed down, creating lasting family traditions and stories. With Wooden Story, playtime becomes a joyful connection to the natural world, blending exceptional craftsmanship with environmental care.
Our judges said:
“Lovely brand ethos promoting an appreciation of nature and mindfulness – I’d love to see them in my daughters’s nursery! Would love to see some goals for future commitments to sustainability.” Bianca London, GLAMOUR Website Director and Media Consultant
“What a stunning gift for any child. So unique and different.” Neev Spencer, DJ and Broadcaster
“Its commitment to FSC-certified wood, non-toxic materials, and environmentally friendly packaging makes Wooden Story a top contender.” Ellie Thompson, DJ and Broadcaster
“Oh wow, so so beautiful. I adore these products and the entire brand ethos. The toys every parent dreams of having on the playroom shelves.” Charlotte Kewley, The Little Stylist
“Handcrafted with the most eco friendly products and materials. Love these toys.” Erica Loi, Brand and Communications Consultant
“Wooden Story creates toys which become keepsakes that create lasting family traditions and cherished memories.” Victoria Evans, City Kids Editor
SILVER: Make Me Iconic
Make Me Iconic creates high-quality wooden toys designed to last, offering families a sustainable, eco-friendly alternative to plastic. Made with non-toxic, lead-free paint, these toys ensure safe play for children, giving parents peace of mind about harmful chemicals.
Committed to the highest safety standards, Make Me Iconic meets Australian and New Zealand regulations and is expanding testing to align with U.S. and European standards. Each toy is thoughtfully crafted and clearly labeled with age recommendations, making it easy for parents to choose confidently.
Now stocked in over 250 stores worldwide, Make Me Iconic has built a reputation for balancing safety, craftsmanship, and sustainability. Their toys inspire imaginative play, promote durability, and are designed to be cherished and passed down through generations.
With Make Me Iconic, families can enjoy timeless toys that are as safe as they are sustainable.
Our judges said:
“A fun brand with lots of nods to healthy lifestyle (quinoa and kombucha rather than cake!). I look forward to the brand meeting U.S. and European requirements and hope to see more varied future products.” Bianca London, GLAMOUR Website Director and Media Consultant
“I love this product and wished I had these when my minis were small.” Neev Spencer, DJ and Broadcaster
“Gorgeous sustainable wooden toys that are safe, long-lasting, and made with eco-conscious materials—just a bit more transparency and impact reduction could make them even better!” Ellie Thompson, MyBaba
“Beautiful pretend play sets at their finest.” Charlotte Kewley, The Little Stylist
“Really nice toys with cute designs.” Erica Loi, Brand and Communications Consultant
“Their commitment to quality and non-toxic materials gives parents peace of mind, while their timeless designs inspire imaginative play and create cherished family memories for generations.” Victoria Evans, City Kids Editor
Best Baby/Toddler Care
GOLD: Mum & You
Mum & You Onewipe is transforming baby care with an innovative, eco-friendly solution that’s as practical as it is sustainable. This extra-large baby wipe is 30% bigger and thicker than standard wipes, making even the messiest clean-ups quicker and easier. Designed to tackle most changes with just one wipe, Onewipe helps parents reduce waste while saving time.
Made from plant-based, biodegradable materials and containing 99.4% water, Onewipe is gentle on delicate baby skin and kind to the planet. Consumer testing highlights its effectiveness: 85% of parents agreed Onewipe is sufficient for most uses, while 78% reported using fewer wipes per change compared to other brands. Plus, 93% confirmed its tear-resistant durability—no unexpected messes here!
By combining convenience with sustainability, Mum & You Onewipe is setting a new standard in baby care. With its strong consumer support and market-disrupting potential, this innovative product is a standout contender for Best Baby/Toddler Care in the Green Awards.
Our judges said:
“Finally a wipe that we can rely on as Mums! Bravo!” Neev Spencer, DJ and Broadcaster
“Mum & You Onewipe is a fantastic eco-friendly option for parents, reducing waste with its biodegradable, plant-based design.” Ellie Thompson, MyBaba
“Oh these are fab! What a great idea. Makes total sense.” Charlotte Kewley, The Little Stylist
“Great product and super that its larger than other wipes.” Erica Loi, Brand and Communications Consultant
“Tackle explosive nappies with ease. Amazing!” Victoria Evans, City Kids Editor
Best Retailer
GOLD: Micro Scooter
At Micro Scooters, sustainability isn’t just a goal—it’s their way of doing business. Designed to last for generations, every scooter is engineered with replaceable parts, ensuring they can be repaired, revamped, and reused rather than sent to landfill. Their adaptable designs grow with children, tackling different terrains and evolving needs with Swiss-engineered precision.
Micro Scooters continues to push boundaries with their expanding ECO range, crafted from innovative sustainable materials. Their ScooterAid program exemplifies their commitment to circularity by inviting customers to return outgrown or unwanted scooters. These preloved scooters are refurbished and rehomed with children in need across the UK, championing green behavior in ways few toy brands can match.
As a B Corp-certified, carbon-neutral company, and winner of the Marie Claire Sustainability Best Kids Brand Award, Micro Scooters has been leading by example for 20 years. Their membership in 1% for the Planet reinforces their dedication to making a meaningful environmental impact.
Micro Scooters doesn’t just build durable scooters—they build a future where sustainability is second nature.
Our judges said:
“A great addition with a real cause for change at the heart of its ethos. Love these scooters!” Neev Spencer, DJ and Broadcaster
“Micro Scooters is really nailing sustainability with their repairable scooters and initiatives like ScooterAid. They’re all about durable, eco-friendly materials and have the B Corp and Carbon Neutral certifications to back it up. They’re a great example of a brand making sustainability part of everything they do!” Ellie Thompson, MyBaba
“I can confirm that Micro Scooters last! Our children all have micro scooters, my youngest now rides my eldest’s first one. They’re brilliant to ride, last and look cool. And then you have all of their impressrive environmentally positive processes too. What an amazing brand!” Charlotte Kewley, The Little Stylist
“The scooter to have and lasts for years and many hand me downs.” Erica Loi, Brand and Communications Consultant
“I love the their innovative ECO range and the inspiring ScooterAid program.” Victoria Evans, City Kids Editor
SILVER: Eco Able
Eco-Able is an award-winning sustainable lifestyle brand dedicated to making eco-friendly living accessible to everyone. With a wide range of products, from plastic-free packaging and household refills to preloved clothing and baby essentials, Eco-Able supports families in making simple, meaningful changes toward sustainability.
Their child and baby range includes a clothing take-back scheme and locally made, self-published children’s books printed on carbon-balanced recycled paper certified by the World Land Trust. Titles like Away and Oceans Away teach sustainability to young readers, while About Hedgehog supports children dealing with bereavement. Eco-Able’s collaboration with Surfers Against Sewage for the Plastic Free Schools campaign saw Oceans Away shared with schools across the UK, inspiring the next generation of eco-warriors.
This year, Eco-Able launched a national story-writing campaign to promote literacy, creativity, and sustainability, gifting books to local libraries and schools. Beyond their products, Eco-Able supports their community by donating to the Gloucestershire Wildlife Trust and local theatre, emphasizing the importance of giving back.
Led by sustainable entrepreneur Dani, a finalist in the 2023 GBEA awards, Eco-Able is a two-time winner of BizBubble’s Best Ethical Biz award. Their mission is clear: to inspire change that’s easy, effective, and judgment-free, proving that small steps can make a big difference.
Our judges said:
“A brilliant concept from a team who clearly truly care about making a difference.” Bianca London, GLAMOUR Website Director and Media Consultant
“I wish this shop was in my neighbourhood! Love the commitment and passion here. The pride in what she does is evident.” Neev Spencer, DJ and Broadcaster
“Eco-Able is a standout brand with its multi-award-winning focus on sustainability, from plastic-free packaging to circularity initiatives and supporting charitable causes. They’re doing great work in reducing waste and using sustainable materials.” Ellie Thompson, MyBaba
“This website has some absolute gems!” Charlotte Kewley, The Little Stylist
“We need more initiative businensses like this all over the country.” Erica Loi, Brand and Communications Consultant
“Every high street needs an Eco-Able!” Victoria Evans, City Kids Editor
BRONZE: Binky
Binky is redefining toys and gifts with a focus on conscious sourcing, exceptional quality, and inclusivity for children, teens, and even adults. With 25 years of experience in consumer product design and manufacturing, Binky creates personality and age-appropriate toys designed to be cherished and passed down for years of play.
Committed to sustainability and ethical practices, Binky partners with manufacturers who prioritize eco-friendly materials, ethical working conditions, and environmental care. Their plush and board game partners are B Corp certified, ensuring every step of the process contributes positively to people and the planet. Packaging and shipping choices are made with environmental consciousness in mind, and reuse is actively encouraged.
Binky also gives back, supporting charities like WellChild, GOSH, and The Toy Project by gifting over 1% of annual turnover in products to children in need. This commitment highlights their dedication to making a real difference through play.
Recognized for their impact and excellence, Binky has won several prestigious awards in 2024, including Best Online Children’s Toy Retailer and Best Independent Children’s Toy & Book e-Tailer. With every toy, Binky proves that conscious play is not just possible—it’s essential.
Our judges said:
“A beautiful brand with great charity committments and plethora of well-deserved awards.” Bianca London, GLAMOUR Website Director and Media Consultant
“I’ve loved this site for a while. The go to for all things little ones! Only prob is I can never choose as everything is all so cute and needed!” Neev Spencer, DJ and Broadcaster
“Binky’s sustainable, high-quality toys have a strong focus on ethical sourcing and charitable efforts.” Ellie Thompson, MyBaba
“So many beautiful, consciously manufactured things under one roof.” Charlotte Kewley, The Little Stylist
“Lovely shop that gives so much back to charities and the community.” Erica Loi, Brand and Communications Consultant
“Binky’s toys reflect 25 years of expertise in design and craftsmanship, offering age-appropriate creations full of personality.” Victoria Evans, City Kids Ltd
HIGHLY COMMENDED: Eeny Meeny
Eeny Meeny, founded in 2022 by a London mum of three, is redefining children’s retail with a focus on creativity, sustainability, and quality. Catering to kids aged 0-7, the shop offers a curated selection of toys and accessories designed to inspire imaginative play and withstand curious little hands.
Sustainability is at the heart of Eeny Meeny’s ethos. The majority of their collection—70%—is made in the UK and Europe, supporting local craftsmanship while reducing their carbon footprint. Prioritizing earth-friendly materials like cotton, wood, and paper, they minimize plastic use and encourage toys to be passed on, promoting upcycling and mindful consumption.
Eeny Meeny also gives back. From the start, they’ve donated 1% of sales to Little Village, a London-based charity supporting children in need, making a tangible impact in their community.
Through their online store and social media, Eeny Meeny shares ideas for creative play and earth-friendly living, inspiring families to make thoughtful choices. Looking to the future, they plan to open a physical space where families can explore sustainably made gifts that spark wonder and joy.
With a passion for beautiful, responsibly crafted toys, Eeny Meeny proves that fun and sustainability can go hand in hand.
Our judges said:
“Great to see an e-tailer other than Etsy supporting local craftsmanship and donating back to charity. The eco tips on social media prove this brand is taking a 360 approach to sustainability.” Bianca London, GLAMOUR Website Director and Media Consultant
“To have everything in one place so neatly and beautifully designed was a real pleasure to look over. Great idea and very well executed.” Neev Spencer, DJ and Broadcaster
“Eeny Meeny is a standout in the children’s retail space, combining creativity, sustainability, and charity.” Ellie Thompson, MyBaba
“Thank you CityKids for introducing me to this amazing store!!” Charlotte Kewley, The Little Stylist
“Sweet online shop with great curation of gifts.” Erica Loi, Brand and Communications Consultant
“Eeny Meeny’s commitment to sustainability shines through every aspect of their collection.” Victoria Evans, City Kids Editor
Best Furniture
GOLD: Oliver Furniture
Oliver Furniture believes in creating pieces that stand the test of time—both in design and durability. Rooted in Danish design principles, their furniture features clean, elegant lines and sturdy craftsmanship, built to be passed down through generations.
Sustainability is woven into every aspect of their process. Each piece is made with certified wood from sustainable forests and finished with non-toxic, water-based lacquer and paint. Produced in modern European factories operating under fair and sustainable conditions, Oliver Furniture combines traditional craftsmanship with ethical production.
Their designs are thoughtfully adaptable, growing with your child or repurposing for family needs, reducing waste and making every piece an investment in both your home and the planet. Oliver Furniture avoids fleeting trends, focusing instead on classic aesthetics that seamlessly blend into family life.
From blanketed forts to whispered bedtime tales, these pieces are designed to nurture your child’s imagination while staying familiar and safe through the ever-changing years of childhood. With transparency, quality, and sustainability at their core, Oliver Furniture creates enduring designs that make a lasting impact on your family—and a lighter one on the planet.
Our judges said:
“Best of the best in the furniture world. incredible materials with eco conscious practices in place.” Erica Loi, Brand and Communications Consultant
“Oliver Furniture seamlessly blends timeless craftsmanship with sustainability.” Victoria Evans, City Kids Editor
