You’ve been ever so patient! This year’s Green Awards Fashion winners are exceptional. All brands impressed the judges. We love all of the entrants for the efforts they make which often go unnoticed. Not here!
Best Fashion Brand – Baby/Toddler
Gold – Shooshon
Silver – Katz & Mouse
Bronze – Blade & Rose
Shooshon tackles fast fashion waste in babywear by creating handcrafted, heirloom-quality garments designed for longevity. Founded by a mother frustrated with rapidly outgrown clothes, Shooshon’s pieces use certified natural and organic materials like GOTS cotton and Oeko-Tex certified Merino wool, featuring adjustable designs to last 6-12 months or more. This innovative approach significantly reduces waste and saves families money.
All garments are made in small batches by women artisans, including those with disabilities, promoting ethical, low-impact production.
Judges admired Shooshon’s unique “grow-with-the-child” design concept, coupled with their strong commitment to slow fashion, ethical craftsmanship, and plastic-free packaging, making them a true advocate for mindful parenting and a sustainable future.
Our judges said
“I love judging the City Kids Awards because I discover beautiful brands like this. Can’t believe I wasn’t already following them. Adore the rompers and vests.” Charlotte Kewley
“Your ethos, purpose and creativity is commendable and your prices are very reasonable given the materials you use and the way you make each piece. Good gift sets too.” Anita Worlidge
“Cute knits that feel nostalgic!” Sanchia Legister
“Shooshon’s entire process – from materials to makers – is built around mindful choices and a deep respect for people and planet.” Victoria Evans
Katz & Mouse is a British childrenswear brand quietly leading the charge in sustainable, slow fashion for little ones. Rooted in craftsmanship and thoughtful design, every piece is made from GOTS-certified organic cotton and complemented by Liberty London Tana Lawn – materials chosen for their gentleness on skin and low environmental impact.
Clothes are hand-finished in Katz & Mouse’s London workshop, created in small batches or made to order. This model avoids overproduction, reduces waste, and champions mindful, long-lasting fashion that’s made to be worn, loved, and passed on.
Their commitment to sustainability runs through every part of the business – from fully recycled and recyclable plastic-free packaging to a warehouse powered entirely by renewable energy, including on-site solar.
Katz & Mouse offers families a beautiful, ethical alternative to fast fashion. Their dedication to continual improvement and transparent practices shows a brand that isn’t standing still – they’re growing greener with purpose.
Our judges said
“The little Liberty print bloomers are a delight!” Charlotte Kewley
I highly value Katz & Mouse’s dedication to slow fashion, ethical production, and their comprehensive approach to sustainability.” Victoria Evans
“Beautiful, clean, classic designs which will stand the test of time, and multiple children!” Anita Worlidge
Celebrating its 15th anniversary, Blade & Rose exemplifies how children’s fashion can be both stylish and sustainable. A key highlight is their partnership with WWF, donating 10% of sales from their organic clothing range to support vital conservation efforts, having raised an impressive £60,000 to date.
Their latest Panda and Turtle collections, crafted from organic materials, not only offer adorable designs but also spark conversations about wildlife and ocean conservation.
Judges were impressed by Blade & Rose’s sustained commitment to environmental responsibility through their substantial charitable contributions and their use of organic materials. Their ability to blend fashion, purpose, and significant positive impact for the planet makes them a standout entry.
Our judges said
“The panda leggings are amazing.” Charlotte Kewley
“I really like the WWF and Pre-Loved initiatives and your transparency about where clothes are made and distributed. The designs are fun and great family conversation starters.” Anita Worlidge
“With plastic-free packaging, sustainable sourcing, and cause-driven design, Blade & Rose shows that even small garments can carry big impact.” Victoria Evans
Best Fashion Brand
Gold – Mika & Milo
Silver – The Lacuna Store
Bronze – Cosy Organic
Soft on skin and strong on sustainability, Mika & Milo is rewriting the rules of knitwear. Their organic cotton and cashmere blends are tough enough for playground life but gentle enough for delicate skin.
With low water use, pesticide-free farming and ethical supply chains, this is fashion that respects people and the planet.
The judges were drawn to the luxurious yet practical appeal, and loved the hand-me-down quality that encourages long-term use.
Mika & Milo delivers enduring style with a conscience – the very definition of slow fashion done right.
Our judges said
“Lots of information on the website which really helps support their sustainability efforts.” Emma Paton
“I love the fun take on such chic premium children’s knitwear.” Charlotte Kewley
“Stunning, practical pieces, beautifully and consciously crafted with craftspeople, wearers and planet at the forefront of everything you do – congratulations on a remarkable achievement!” Anita Worlidge
The Lacuna Store is a British-made childrenswear brand founded on a deep personal connection and a commitment to timeless, practical, and beautiful clothing. Each piece is made entirely in the UK using sustainable natural fabrics like organic cotton and linen, emphasising low-impact production and local craftsmanship.
The designs feature oversized silhouettes for longevity and adjustable waistbands for comfort, ensuring garments can be worn and loved for years.
Judges appreciate Lacuna’s dedication to quality, durability, and ethical production within the UK, fostering local artisan skills. The brand’s focus on creating long-lasting pieces that reduce the need for frequent purchases aligns perfectly with sustainable fashion principles.
Our judges said
“What a stunning collection! So clearly made with care for the wearer and the planet, I love the designs that will clearly give years of use, comfort and joy for the wearer, the beholder and the planet.” Anita Worlidge
“Beautiful pieces – it’s clear how much love has gone into this brand.” Charlotte Kewley
“Love the whole ethos behind this brand and the back story – i t’s so relatable and likeable! Love it!” Gem Anderson
Cosy Organic is proof that traditional craftsmanship and modern sustainability go hand in hand. Founded by self-taught natural dyer Audrey Bate, the brand hand-dyes premium organic cotton and linen using plant extracts, all crafted in-house in a micro-factory to eliminate waste and maintain complete traceability.
The judges were impressed by the label’s strong environmental credentials, slow fashion ethos, and zero-plastic designs that are kind to sensitive skin.
More than just clothing, Cosy Organic is a creative force behind a new generation of makers, championing British manufacturing and inspiring eco-conscious design at every stage.
Our judges said
“I love everything about this brand! Classic, elegant, comfy and 100% natural and made in Britainl. Can be for everyday and special occasions.” Anita Worlidge
“Love the use of natural plant dyes and the simple impressive supply chain.” Emma Paton
“Such perfectly simple, beautiful pieces. I’m excited to see more of this brand.” Charlotte Kewley
Best Fashion Brand – Visionary
Gold – Kin & Cloth
Silver – Fille Garcon
Bronze – The Little Blazer Company
Kin & Cloth has evolved beyond a high-quality clothing label to become a recognized leader in promoting recycling, strategic circularity, and sustainable sourcing within artisan communities. Their participation in “The Good Clothes Show,” recognition from the Prime Minister, and collaborations with organizations like Lloyds and the British Library highlight their impactful contributions.
A standout success is their “Alphabet T,” a popular product developed from community workshops that teach children about utilising fabric offcuts, effectively minimising textile waste through creative engagement.
Judges commend Kin & Cloth for their strong brand recognition, active community involvement, and innovative approach to circularity, demonstrating a scalable model for sustainable practices and job creation within the fashion space.
Our judges said
“I’m a total fan of sustainable creative design coupled with community projects, educating parents and kids alike about ways to live more mindfully.” Victoria Evans
“A powerhouse of a brand doing so much good!” Charlotte Kewley
“A brand that’s getting out there, hands on and showing up in the community.” Sanchia Legister
“Yes to this amazing quality brand and championing their push for change!” Emma Paton
“I love your Kin Kits to get children involved practically – what a wonderful gift idea!” Anita Worlidge
Fille Garçon is putting a sustainable spin on classic coolwear, crafting standout outerwear for children that combines timeless style with conscious production. Best known for their handcrafted leather jackets, the brand creates heirloom-quality pieces designed to journey through childhood – and well beyond.
Each jacket is made from premium sheep nappa leather, responsibly sourced from a family-run business in India. This carefully chosen material is not only durable and naturally water-resistant, but also softens beautifully with wear, growing in character alongside its young owner.
Fille Garçon champions slow fashion with a small-batch approach, rejecting seasonal trends in favour of genderless, seasonless designs that celebrate individuality. The result is a collection that’s as unique and enduring as the children who wear it.
With a strong focus on ethical sourcing, minimal waste and lasting quality, Fille Garçon is redefining what children’s fashion can be – stylish, sustainable, and made to last.
Our judges said
“I love the “iconic essentials”, gender neutral and fabric content ethos – you know your pieces and back them, year round! The whole concept of natural, long lasting, confidence boosting pieces for little ones is so refreshing – now to make them in adult sizes to match and I’ll be the first in line to buy a piece of myself!” Anita Worlidge
“Lovely brand and adore the heirloom/ pass it down and repurposing concepts. Very admirable brand, well done!” Emma Paton
“Adore everything about this brand.” Charlotte Kewley
“Adore Fille Garcon’s style and commitment to mindful design and meaningful craftsmanship. I’m also in the queue for adult sizing!” Victoria Evans
The Little Blazer Company is redefining what sustainable children’s fashion can look like—blending luxury tailoring with powerful purpose. Founded by a mother inspired by her daughter’s individuality, this pioneering brand is home to the world’s first gender-neutral blazer collection for children, designed and made entirely in the UK.
Each piece is a statement in more ways than one. Crafted using iconic Harris Tweed from the Outer Hebrides and sewn in London, the blazers support traditional British craftsmanship while minimising environmental impact through a fully UK-based supply chain. From materials to packaging, everything is sustainably sourced with care.
But sustainability at The Little Blazer Company is as much about people as it is the planet. The brand champions diversity through global art competitions, collaborations with charities like Freya Rose x King’s Trust, and inclusive campaigns that celebrate every child, regardless of background or ability.
Already turning heads on international catwalks, including New York Fashion Week and Pitti Bimbo, and recently recognised in the UK StartUp Awards, The Little Blazer Company is fast becoming a standout in conscious childrenswear.
Our judges said
“Self expression in a blazer – how fun!” Sanchia Legister
“Such cool blazers – I think we need in adult size please?” Charlotte Kewley
“Bold, innovative, generational pieces, handcrafted in the UK, I love the inclusivity of the designs and your use of natural Harris Tweed.” Anita Worlidge
“For its innovative, inclusive ethos and unwavering sustainability mission, it’s a worthy Green Awards winner.” Victoria Evans
“Great effort on keeping it all in the UK Company and for being so unique.” Emma Paton
Best Fashion Retailer
Gold – Kinder Collective
Silver – JoJo Maman Bebe
Part boutique, part eco movement, Kinder Collective is the seaside shop redefining conscious consumerism. Founded by two former fashion insiders turned changemakers, it mixes beautifully curated pre-loved kidswear with ethically made new collections.
But the real magic? Their community heart. From beach cleans and upcycled crafts to baby bank donations and plastic-free packaging, every corner of the business reflects care and purpose.
Judges loved the grassroots energy, authentic commitment, and brilliant blend of style and sustainability. Kinder Collective isn’t just a shop – it’s a living example of how local action can lead to big change.
Our judges said
“Kinder collective feels like something that should be on every major high street!” Sanchia Legister
“I’m desperate to visit now!” Charlotte Kewley
“What a magical, purposeful shop! I love your vision and obvious passion to make a difference in your local area, with the focus on community and supporting each other for the good our children and our the planet.” Anita Worlidge
“Such an amazing aesthetic!” Gem Anderson
JoJo Maman Bebe, a B-Corp certified childrenswear brand since 2016 with an impressive score of 92.6, consistently upholds high standards of social and environmental responsibility.
A standout initiative is their 2024 ReLoved pre-loved clothing donation scheme, which collected over 4,446 items in partnership with Action For Children and Little Village, supporting vulnerable families and diverting clothing from landfill. Their new organic cotton baby collection, launched in partnership with the Soil Association Certification, further demonstrates their commitment to sustainable materials.
Judges are impressed by JoJo Maman Bebe’s strong B-Corp status, their impactful circular economy initiatives like ReLoved, and their continuous efforts to integrate organic materials, showcasing a holistic dedication to good growth and social responsibility.
Our judges said
“A trusted name evolving with the times!” Sanchia Legister
“Fantastic to see a high street brand make such a commitment to sustainability and making the world a better place.” Charlotte Kewley
“This timeless B-Corp children’s brand continually strives to do better for our planet and our children; I love your ReLoved programme and your commitment to reducing your impact on the world’s resources. Congratulations on your partnership with the Soil Association to launch your organic cotton baby collection.” Anita Worlidge
Best Footwear Brand
Joint Gold – Young Soles & Zig + Star
Silver – Bobux
Young Soles is stepping confidently into the future of sustainable kids’ footwear. This independent British brand has combined timeless style with genuine eco-innovation, making impressive strides in reducing its environmental footprint – all while delivering the same beautifully crafted shoes it’s known for.
A standout highlight is the launch of Rowan, a 100% recyclable jelly shoe made from recycled PVC, natural hemp, and a breathable cork insole. Stylish, durable, and designed with circularity in mind, Rowan is a milestone in planet-friendly design for little feet.
But Young Soles hasn’t stopped there. Backed by an Innovate UK grant, the brand has introduced a recycling scheme in collaboration with one of Europe’s largest textile recyclers. With 72 million pairs of children’s shoes sent to landfill each year in the UK alone, this initiative offers families a smarter, more sustainable solution – and rewards them with credit towards future purchases.
From recycled soles and eco packaging to leather sourced as a by-product of the food industry, every element of the business is rooted in responsible choices.
Our judges said
“Great design and effort to improve their sustainability journey.” Emma Paton
“Super stylish and solid on sustainability. Feels like a brand you’d want to buy for quality as well as ethos.” Rosey Davidson
“I love your whole ethos and commitment to not only making comfortable, consciously made shoes but also to proactively contributing to the reduction of children’s shoes in landfill. Well done!” Anita Worlidge
“Exciting (literal) steps towards sustainability and design.” Sanchia Legister
“The coolest footwear. I can’t wait to get my kids in the new hemp jellies…” Charlotte Kewley
“As a family-run company with a strong design identity, Young Soles proves that small brands can lead big change. The innovation is exceptional.” Victoria Evans
“Obsessed with this brand and their green policy! Such fun and fashionable designs.” Gem Anderson
ZIG+STAR is turning the kids’ footwear industry on its head with smart, sustainable design that grows with the child – literally. Created by mum of three, Ali McAleavy, the brand was born from frustration over fast outgrown shoes, landfill waste, and overly gendered designs. The solution? A stylish, unisex range that puts longevity and planet-first thinking at its core.
Their clever “Good-To-Grow” concept allows each pair to adjust as children’s feet grow, lasting at least 50% longer than standard kids’ shoes. New school shoes and an upcoming trainer line offer full-size adjustability, effectively doubling the usable lifespan of each pair. And thanks to a take-back scheme, every pair gets a second life – keeping shoes out of landfill and in circulation.
Every style is podiatrist-approved, made with gold-rated, non-toxic ethical materials, and designed for comfort straight out of the box. It’s footwear that doesn’t compromise on function, fit or fashion.
Our judges said
“Shoes that “grow”, sounds like magic! Parents will love this.” Sanchia Legister
“Love the design and the way they’re building in sustainability from the start.” Rosey Davidson
“Brilliant designs! I wish these went up to size 4 for my 9 year old daughter!” Emma Paton
“I love Zig + Star. A brilliant brand with excellent shoes.” Charlotte Kewley
“Zig + Star is proving that conscious kidswear can be clever, cool and commercially viable.” Victoria Evans
“What a fabulous concept and so logical – it’s remarkable it hasn’t been done before. I love your vision and clear purpose and your materials and classsic, unisex styles and your trade in programme is genius.” Anita Worlidge
Bobux continues to lead the way in healthy, thoughtful footwear for children – with sustainability and natural movement at the heart of everything they do. In 2025, the brand introduced two major innovations that not only support growing feet but also help heal the planet.
The Alpha by Bobux range takes barefoot-style shoes to the next level. With zero-drop soles, wide toe boxes, flexible uppers, and minimal padding, the design allows kids’ feet to move freely – just as nature intended. These premium shoes encourage balance, strength, and proper foot development, all while delivering comfort and durability in bold, adventure-ready styles.
Alongside this, Bobux’s eco-conscious partnership with BLOOM® showcases its commitment to responsible innovation. By using algae-based materials in its Grass Court, Hi Court, and Marvel styles, the brand replaces fossil fuel components with renewable resources that actively clean air and water. Each pair contributes to removing harmful algae from waterways and reducing carbon emissions—proving that every step can make a difference.
Our judges said
“Foot shaped shoes – winning!” Sanchia Legister
“One of the best out there. Totally gets it when it comes to doing good and looking great.” Rosey Davidson
“An impressive commitment to the environment and love the style and dedicated comfort fit of the designs.” Emma Paton
“One of the best brands for little feet.” Charlotte Kewley
“Bobux has long been trusted by parents for its foot-health philosophy, and now it’s winning hearts for its environmental ambition too.” Victoria Evans
“Bobux have stood the test of time and it’s wonderful to see how your brand is evolving and growing – always putting the health and comfort of babies’ and children’s feet first while crafting each piece with care and respect for the planet.” Anita Worlidge
Best Accessories Brand
Born from a desire to keep childhood treasures alive, Blue Francis is creating heirloom-quality jewellery with a conscience. Using recycled metals and FSC-certified packaging, every piece is made with care and meaning.
The judges were impressed by the brand’s Responsible Jewellery Council partners and B-Corp-certified printing, all wrapped up in a message of love and lasting memories.
Blue Francis proves that even the smallest keepsakes can teach big lessons about value, sustainability and thoughtful living.
Our judges said
“A very sweet brand with a lovely story.” Charlotte Kewley
“I love the way you are making use of recycled metal from melted scrap jewellery to create heirloom pieces and have taken care to write your care instructions for your young jewellery recipients, so they can learn from day one how to care for their jewellery.” Anita Worlidge
“Very impressed with the thought going into the jewellery pieces, packaging and production.” Victoria Evans
Best Circular/Reloved
Kidsie addresses the significant issue of retail returns ending in landfills by refurbishing and reselling retailer returns of baby and kids’ items like bikes, scooters, and toys.
They directly work with brands and retailers to collect and repurpose these gently used or part-assembled items, offering customers savings of 30-60%.
Judges would commend Kidsie for their innovative solution to a major waste problem within the retail supply chain. Their business model not only diverts valuable products from landfill but also makes sustainable shopping more accessible and affordable for families, demonstrating a strong commitment to circularity and resource efficiency.
Our judges said
“A great solution based business!” Sanchia Legister
“This is genius!” Charlotte Kewley
“I love your whole concept and the work that you do to make use of products that would otherwise have gone into landfill! It’s a win win for families and the environment!” Anita Worlidge
“Kidsie should be top of any parent’s list.” Victoria Evans
Best Swimwear
Pure Earth Collection pioneered the world’s first organic cotton swimwear range for kids in 2024, expanding to a full family line in 2025. Frustrated by plastic-based swimwear, founder Emma created a range using breathable, skin-safe natural fabrics and non-toxic dyes that do not shed microplastics.
Every piece sold also contributes to removing 10g of ocean plastic.
Judges highly value Pure Earth Collection’s groundbreaking innovation in a challenging product category, directly addressing microplastic pollution and promoting healthier alternatives for families, demonstrating a strong commitment to both human and planetary well-being.
Our judges said
“In a league of their own. Hats off to Pure Earth Collection with its unwavering commitment to ethical production.” Victoria Evans
“Great for the whole family and the environment!” Sanchia Legister
“I loved reading about this brand and all they’re doing. The swimwear is excellent.” Charlotte Kewley
“Pure Earth Collection – you’re a standout brand! Your obvious mission to make better products for our children and our planet and your attention to detail is next level. I trust each and every one of your produccts implicitly and the world is a better place for your presence in it! Thank you for doing what you do.” Anita Worlidge
