The next generation of audio play that helps children grow through listening, touch, and interactive games

The much-loved tonies® brand has just unveiled its biggest innovation since launching the original Toniebox in 2013 – the Toniebox 2. Designed for little hands and big imaginations, this next-generation audio player transforms screen-free listening into a world of stories, songs, and interactive play.

From toddlers to tweens, Toniebox 2 is built to grow with children aged 1-9+, encouraging independence, confidence, and creativity. And with the launch of Tonieplay, tonies is introducing an entirely new way for families to enjoy games, quizzes, and adventures – all without screens or ads.

Tobias Wann, CEO of tonies, says: “With the launch of Toniebox 2, we are unveiling a completely new generation of our core device for the first time in the company’s history.
Toniebox 2 is much more than just an updated version of the original – its interactive design lets even the youngest children take control of their play with simple, intuitive gestures. This seamless transition from linear listening to active discovery – and even to restful sleep – is designed to promote children’s independence and self-confidence as they learn, play and grow. With these expanded capabilities, tonies evolves from a daily storyteller to a companion throughout the entire day”

What’s new with Toniebox 2?

Toniebox 2 takes everything families already love about the original and levels it up with smart new features:

• Interactive Play The brand-new Tonieplay brings audio-led games, challenges, and quizzes to life, giving kids the chance to make choices, solve problems, and lead their own adventures.
• Sleep-Friendly Tech With a Sleep Timer, Light Ring, and Sunrise Alarm, Toniebox 2 helps families create smoother bedtimes and easier mornings.
• Kid-Proof Design Rounded corners, squeezable edges, and durable materials mean it’s ready for years of play.
• Brighter, Smarter, More Fun A glowing Light Ring guides kids through Tonieplay and lights up in rainbow colours while Tonies are playing.
• Fresh Colours Choose from Sunset Red, Cloud Pink, Sky Blue, or Moon Gray.
• Complete Compatibility All existing Tonies work seamlessly with Toniebox 2, so families can continue building their collections.

Meet Tonieplay: Screen-Free Games for Kids

Exclusively for Toniebox 2, Tonieplay turns listening into active participation. Using a simple controller, kids can dive into stories, quizzes, and games featuring characters like PAW Patrol, Winnie the Pooh, Gabby’s Dollhouse, Disney Quiz Kingdom and more.

Whether they’re playing solo or teaming up with family, Tonieplay encourages:

• Problem-solving and decision-making
• Focus and attention span
• Confidence through independent choices
• Shared family fun

It’s a board-game-like experience that combines the joy of audio storytelling with the excitement of interactive play – and it’s completely screen-free.

For the littlest listeners

Also launching is My First Tonies, a new range of soft, squeezable characters designed especially for 1-2 year-olds. With age-appropriate songs, sounds, and stories, they help toddlers explore language, music, and the world around them in a safe and playful way.

When and where to buy Toniebox 2

Families can pre-order Toniebox 2 now at tonies.com, with full availability in stores and online from 15 September 2025.

• Price: £94.99 (RRP), available individually or in starter sets.

With over 9.5 million Tonieboxes and 125 million Tonies sold worldwide, tonies continues to reimagine how children learn, play, and grow through screen-free audio. And with Toniebox 2 and Tonieplay, the magic of storytelling just got even more exciting.