Marks & Spencer has teamed up with TV personality, author and mum-of-three Binky Felstead to launch a brand-new kidswear collection, bringing timeless style and everyday practicality to modern families. The M&S X Binky Kidswear Collection is a limited-edition range designed with love, care and plenty of personal touches. Blending playful prints, comfortable fabrics and practical design, this collaboration reflects Binky’s own parenting journey and her mission to create clothes children love to wear.
Stylish and Practical Kids Clothes
Inspired by her life as a mum, Binky’s designs balance style with function. The collection has been created with sensory-sensitive children in mind, using soft, breathable fabrics and thoughtful finishes to ensure comfort all day long. Every detail, from buttons to trims, has been considered with children’s needs at heart. No annoying labels here, each garment’s size and details is printed on the fabric.
Durable and made to last, the range is designed with that hand-me-down quality M&S is known for, making it a sustainable choice for families looking for stylish kidswear that stands the test of time.
Playful Prints and Timeless Style
The collection features a contemporary colour palette of neutrals and muted tones with pops of neon pink for a modern twist. Prints range from woven checks and French ticking stripes to ditsy florals and playful graphic motifs, while folk-inspired Dala horse patterns add a heritage touch. Each piece has been carefully crafted to tell a story, with nostalgic quotes from Binky’s own childhood woven into the designs.
Binky says:
“As a mum, I know how important it is to find clothes that are both stylish and practical. Above all, I wanted to create something that felt truly special – clothes that my own children would love to wear, and that other parents would feel proud to dress their little ones in. This range is full of pieces that are exactly that – fun, comfortable, and made to last. The final collection is full of heart, and I hope families feel that when they see and wear it.”
Where to Shop the Collection
The M&S X Binky Kidswear Collection launches on Thursday 25th September, available both online at Marksandspencer.com and in selected M&S stores. With everything from everyday staples to standout statement pieces, this exclusive range offers stylish kidswear for toddlers through to older children.
Alex Dimitriu, M&S Kidswear Director, added:
“It’s been brilliant working with Binky on this collaborative project and we’re so proud of the designs that her and the team have worked together to create. Our customers have always trusted us as a destination for stylish, practical clothing, exceptional quality and trusted value and as a busy mum of three, this was equally important to Binky. We know that our customers and their children will love wearing these pieces, which have been so thoughtfully designed.”
For more fashion and style check out this page
