Forget beige. Playing Out is the bold new British kidswear brand bringing back colour, chaos and creativity to children’s wardrobes – and their first drop, the KYC Boilersuit, is as tough and adventurous as the kids who’ll wear it.
The Story Behind Playing Out
Founded by husband-and-wife duo Liam and Sadie in 2024 after the birth of their son, Koa, Playing Out was born from nostalgia for a simpler childhood – one spent outdoors, climbing, splashing, running, and exploring until the streetlights came on.
“As millennials, we realised we were one of the last generations to grow up without the internet,” they explain. “Our days were spent playing out with friends, exploring quarries, streams and parks, and coming home only when hunger called us back.”
That spirit of freedom and adventure is the heartbeat of Playing Out – a movement to help kids reclaim unstructured play and give parents a dose of nostalgic joy along the way.
First Drop: The KYC Boilersuit
Water resistant, squat-proof and built for adventure, the KYC Boilersuit is designed for whatever your little monster throws at it – or throws themselves into. Made from deadstock water-resistant nylon, it’s the ultimate outerwear piece for kids who play hard.
With balloon legs and a roomy oversized upper, the KYC offers growing space and freedom to wriggle, roll and run wild. It’s perfect for layering over clothes, and top tip – size up and roll up for maximum flexibility.
This debut drop also includes the PO Poncho, crafted from the same durable, water-resistant nylon, and a cotton T-shirt with a matching hat coming soon.
Built to Last, Made to Matter
In a world overflowing with kids’ clothes, Playing Out is committed to doing things differently. Their philosophy is simple: buy less, wear longer.
Each piece is locally made in East London, supporting the community and reducing the brand’s carbon footprint. The focus on durable, easy-clean materials means fewer washes, less water waste and more wear – clothes designed to be handed down and loved for years.
Childhood, Unfiltered
Bold and durable, Playing Out isn’t just a kidswear brand – it’s a reminder that childhood is meant to be lived, not curated. It’s about climbing trees, getting muddy, and finding adventure in everyday moments.
Because childhood isn’t about perfection – it’s about play.
