Swedish kidswear brand Newbie opens its 11th UK store in Ealing Broadway. Discover sustainable, nostalgic designs for babies and children – plus launch offers and festive treats.
Swedish sustainable kidswear brand Newbie is expanding its UK presence once again, opening its 11th store in Ealing Broadway on Thursday 20 November 2025 at 12pm. To celebrate, the first 100 customers will receive exclusive goody bags and freshly baked cinnamon buns – a nod to the brand’s Scandinavian roots – along with 15% off across the weekend (Thursday 20–Sunday 23 November).
Sustainable Kidswear Arrives in West London
Known for its timeless design, nostalgic charm and sustainable ethos, Newbie has become a favourite among UK families for its beautifully crafted collections for babies, children and women.
The new Ealing Broadway store will offer Newbie’s complete wardrobe for children aged 0–8 years. Expect hand-drawn prints, soft nature-inspired colours, and high-quality fabrics including organic cotton and RWS-certified wool – made to be worn, loved, and passed down through generations.
As part of its affordable premium positioning, Newbie focuses on sustainable fashion for kids, extending the life of its garments through initiatives like Newbie PreLoved, which gives previously owned pieces a second life.
A Growing UK Success Story
The Ealing opening marks another milestone in Newbie’s UK expansion, following new stores in Bromley, Windsor and Bracknell earlier this year.
“We are very proud of Newbie’s development in the UK,” says Thomas Kusoffsky, Vice President, Newbie. “Our stores play a vital role in customer experience – they allow us to meet our customers, build relationships and create that magical feeling that lies at the heart of Newbie. Opening another store in the London area is an important step in Newbie’s continued growth journey.”
Newbie’s newest store will launch just in time for its Christmas collection, featuring gingham checks, winter knits and red festive outfits for cosy days and sparkling celebrations alike.
Designed for Families, Built to Last
Each Newbie piece is made with sustainability and longevity in mind, combining Swedish design, natural fabrics and conscious craftsmanship. Collections are made to be loved and passed down – embodying the brand’s promise of “Nostalgic style made to last.”
Beyond fashion, Newbie Woman offers coordinating mother-and-child looks, while The Newbie Room range extends the brand’s thoughtful aesthetic into interiors, featuring storage and décor for imaginative play spaces.
Newbie Ealing
48 The Broadway, Ealing, London W5 5JY
Opens: Thursday 20 November 2025, 12pm
Launch Offer: 15% off all weekend (20–23 November) + goody bags & cinnamon buns for the first 100 shoppers
Shop online at newbiestore.com or follow @newbielovers on Instagram.
