See in Spring with this Veja X Jelly Mallow collaboration

Veja has teamed up with Korean children’s label Jelly Mallow to reimagine the Small Volley sneaker with a playful, kid-focused edge. Tapping into this season’s bold, bright and metallic trainer trend, the collaboration turns everyday footwear into vibrant statements of creativity and personality, launching in two standout colourways. The Veja X Jelly Mallow trainers come in sizes 10.5 to 3.

Bubble Pop

Entirely suede, featuring soft powder pink with unique fruity pinkleather accents, contrasted by VEJA’s signature green “V.”

Silver Mode

A silver and black design inspired by Korean kids’ streetwear – bold, shiny, and futuristic.

Since 2005, VEJA has taken a different approach to trainer design – one that places social impact and environmental responsibility at its core. Working directly with producer communities in Brazil and Peru, the brand uses organic cotton for canvas and laces, Amazonian rubber for its soles, and innovative materials developed from recycled plastic bottles and recycled polyester, all manufactured in carefully selected Brazilian factories.

In 2019, VEJA deepened its environmental commitment by partnering with two Brazilian NGOs to launch a satellite monitoring platform that tracks deforestation. By working closely with farming families and using this data, the brand helps ensure that no rainforest is cleared in the production of its trainers – protecting both the forest and the communities who depend on it.

Following four years of research and development, VEJA expanded into performance footwear in 2019, bringing its ecological ethos to running, hiking and training styles. Designed to meet both technical and environmental standards, the collection balances comfort, durability and responsible innovation for everyday movement, indoors and out.