We like to support female founded brands year round, but what better excuse to shout about some of the brands we keep coming back to than International Women’s Day.
Tiba + Marl
Tiba + Marl is a London based parenting accessories brand founded in 2015 by Anna Tizard and Lydia Barron. After becoming mothers, they recognised a lack of stylish yet practical baby changing bags.
Drawing on their backgrounds in fashion buying and accessories design, they created a brand that combines contemporary design with functionality, producing modern, mostly unisex bags and accessories for parents.
Founders / Owners: Anna Tizard and Lydia Barron
Ocean Freedom
Founded by South African surfing legend and mother of three Roxy Davis, Ocean Freedom is a purpose-led sunscreen brand designed to help families spend more time outdoors with confidence.
A nine-time international surfing champion with over two decades of professional surf coaching experience, Davis created the mineral-based range to provide safe, effective sun protection for active lifestyles in and around the water.
Founder / Owner: Roxy Davis
Cotton Twist
Anne-Clare, founder of Cotton Twist, launched the brand in 2015 with a mission to nurture children’s creativity while minimising environmental impact.
Frustrated by the abundance of plastic toys and screen-led entertainment that do little to spark imagination, she set out to bring back the simple joy of hands-on crafting. Today, Cotton Twist is known for its beautifully designed, low-plastic craft kits that encourage children to create, explore and engage in meaningful play.
Founder / Owner: Anne-Clare Ribbons
Story Cashmere
Story Cashmere was founded by Sarah, inspired by her long-standing love for cashmere and a desire to create high quality, responsibly sourced knitwear.
The brand focuses on luxurious yet practical pieces such as travel wraps and knitwear that are designed to be versatile and long lasting. Story Cashmere works with yarn suppliers in Inner Mongolia and aims to create timeless pieces that move away from fast-fashion trends and instead become wardrobe staples for years.
Founder / Owner: Sarah Baker
Studio Koter
Studio Koter is a London based childrenswear brand founded in 2023 by Anna Smit and Bliss Staple-Knaggs.
Both founders previously worked at COS, Anna as a senior womenswear designer and Bliss as head of menswear buying. Inspired by their experience in fashion and their lives as mothers, they created a modern children’s wardrobe built around modular, durable, and gender-neutral pieces designed to last and be passed down between generations.
Founders / Owners: Anna Smit and Bliss Staple-Knaggs
Freya Lillie
Freya Lillie is a British slow fashion brand founded by Michelle Jones. The brand specialises in timeless clothing for babies, children, and women made primarily from natural fabrics such as linen.
Each garment is handmade to order in the UK, reducing waste and supporting sustainable production. Freya Lillie focuses on heirloom quality clothing designed to be worn for years and passed down between generations.
Founder / Owner: Michelle Jones
If Only If
If Only If is a British nightwear brand known for timeless, romantic nightdresses designed for women of all generations and body shapes.
The business began when the founder’s mother couldn’t find elegant nightwear in desired materials and grew from selling at fairs to a loyal customer community. The brand emphasises small batch, conscious production and offers pieces made in organic cotton and delicate fabrics.
Founder / Owner: Originally started by the founder’s mother, the business was taken over by Emily Campbell in 2020.
46 Stitch
46 Stitch is a British slow fashion brand founded by Hannah Gilmour after a long career in fashion buying.
The brand creates limited edition clothing and accessories using sustainable fabric remnants and luxury yarns, often working with artisan makers in India. Its collections emphasise thoughtful design, traditional techniques such as block printing and hand embroidery, and pieces meant to last beyond seasonal trends.
Founder / Owner: Hannah Gilmour
By Søren
By Søren is a British slow fashion womenswear brand that produces mindful, consciously made clothing.
The label focuses on small batch production, using recycled, natural, or organic materials, and designs pieces to suit a wide range of ages and body types. The gilets collection reflects the brand’s commitment to sustainability with organic and recycled fabrics, inclusive design and transparent production practices.
Founder / Owner: Henny Clarke
Sian Esther
Siân Esther is a British luxury lifestyle brand focused on elegant nightwear and loungewear.
Founded by Siân Esther, who previously worked in buying for retailers such as John Lewis and Waitrose, the brand is known for timeless designs, comfort, and high quality fabrics. The collections are designed in the UK and produced in Europe, with a focus on thoughtful craftsmanship and pieces intended to elevate everyday relaxation.
Founder / Owner: Siân Esther
With Nothing Underneath
With Nothing Underneath (WNU) is a London based womenswear brand focused on impeccably tailored shirts and contemporary wardrobe essentials.
Inspired by men’s tailoring and British heritage, Pip founded the label in 2017 to create timeless shirts designed for women, pieces that feel effortless and stand the test of time. The brand is now B Corp certified, reflecting its commitment to sustainability and ethical business practices.
Founder / Owner: Pip Durell
Dilli Grey
Dilli Grey is a London based ethical lifestyle brand founded by Vickie El‑Rayyes in 2015. The brand creates beautifully crafted apparel, homewares, and accessories inspired by rich Indian textile traditions, working in fair trade partnerships with artisans across India.
Dilli Grey celebrates handcrafted techniques such as block printing and embroidery and focuses on slow, considered design that honours heritage craftsmanship and produces pieces to be cherished over time.
Founder / Owner: Vickie El‑Rayyes
Kidswear Collective
Shoshana Kazab is the founder of Fuse Communications and co-founder of Kidswear Collective, the award-winning online store for pre-loved and past season designer children’s fashion.
The brand sources and curates fashion collections authenticated via a network of brands across the fashion industry. Whatever is unsold is donated to a family charity called Little Village.
Founder / Owner: Shoshana Kazab
